Brand and Social Marketing Assistant Manager

Redwood Credit Union • Napa, CA

68d • $104,249 - $126,302

About The Position

Redwood Credit Union is seeking an Assistant Manager of Brand & Social Marketing who will be responsible for shaping RCU’s external brand story, driving brand affinity, and amplifying RCU’s voice in the markets served. Lead a high-performing team, manage strategic communications across all channels, steward brand identity, and collaborate across departments and external partners to deliver integrated, impactful marketing initiatives.

Requirements

• Proven success in developing and executing integrated campaigns across paid, earned, and owned media.
• Strong analytical acumen with the ability to translate data into strategic decisions.
• Exceptional leadership, communication, and project management skills.
• Deep understanding of media planning, social media trends, and influencer engagement.
• A strong critical thinker proficient at evaluating the audience for an online brand and identifying the most effective ways of reaching them.
• Strong attention to detail and demonstrated ability to ensure quality control and follow-through.
• Strong team player with the ability to establish and maintain effective working relationships.
• Ability to lead and work with cross-functional teams.
• Ability to prioritize and successfully manage multiple tasks and deadlines simultaneously.

Nice To Haves

• The ideal candidate has a combination of education and experience equivalent to a bachelor’s degree in marketing, communications, business or related field, with a minimum of six years’ experience in brand marketing, social media or integrated communications, with prior experience managing staff.

Responsibilities

• Champion RCU’s brand strategy, ensuring consistent, compelling storytelling across all touchpoints.
• Lead and mentor a team fostering a culture of creativity, accountability, and excellence.
• Serve as a strategic partner to Marketing leadership, contributing to long-term brand vision and social engagement strategies.
• Act as a brand guardian, ensuring fidelity to brand standards across internal and external communications.
• Provide strategic direction and coaching to team members in campaign development, creative execution, and social media strategy.
• Align brand messaging with organizational goals through close collaboration with internal stakeholders.
• Take an active role in RCU sponsored community events and contribute to local area non-profits and community groups.
• Architect and execute multi-channel brand campaigns that drive awareness, engagement, and member growth.
• Oversee creative briefing, production timelines, and cross-functional rollout to ensure campaigns are delivered with precision and impact.
• Analyze performance metrics and translate insights into actionable improvements.
• Identify and develop new ideas to expand the brand including sponsorships and partnerships.
• Oversee media planning and buying across traditional and digital channels in partnership with product and business line marketing teams.
• Manage agency relationships, contracts, and budgets to maximize reach and ROI.
• Continuously monitor media performance and refine strategies to meet evolving objectives.
• Support Social Media Specialist in curating a content calendar that reflects brand voice and drives community engagement.
• Oversee development of platform-specific content that resonates with diverse audiences.
• Expand RCU’s finfluencer program, leveraging trusted voices to build credibility and deepen member relationships.
• Use data-driven insights to optimize social performance and inform future content strategy.
• Direct Marketing Coordinator in executing key campaigns (e.g., Youth Month, special initiatives) and managing department operations.
• Ensure seamless execution of marketing programs through effective planning and resource management.
• Inspire and develop team members through clear vision, feedback, and professional growth opportunities.
• Collaborate with internal teams, agencies, and external partners to deliver cohesive, high-impact marketing initiatives.
• Act as a strategic advisor to senior marketing leadership, contributing to brand evolution and social innovation.
• Manage existing and new agency partnerships.
• Develop compelling brand briefs and efficient processes.
• Ensure budgets are set and managed effectively.
• Ensure goals and KPIs are defined for brand, campaign and key initiatives.
• Develop and maintain learning plans to ensure we become smarter over time.

Benefits

• Competitive medical, dental, and vision insurance, mental health offerings
• Employee performance incentive plan
• Salary Advancement– Merit increase based on performance
• 401(k) program with employer match
• Time Off- Competitive PTO accrual plus 11 paid company holidays and your birthday off!
• RCU employees are eligible for a .75% discount off RCU standard collateral auto loans
• RCU employees are eligible for a 1% discount on all recreational or boat loan products
• 2% discount off Visas and LOC Loans through RCU
• 0% interest loan to support employees with various immigration related expenses such as visa application fees and relocation costs. Loan amount up to $1,000.
• 0% interest loan to support employees with expenses associated with the naturalization process. Loan amount up to $15,000.
• 0% interest on garment, fitness, or home office equipment loan of up to $500
• 100% financing for employee purchased homes!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees