Brand Analyst, Commercial Laundry

Whirlpool • Benton Harbor, MI

41d

About The Position

We are currently seeking qualified candidates for the Brand Analyst role on the Commercial Laundry marketing team. The Commercial Laundry (CL) business unit is tasked with delivering high growth, high margin performance that outpaces the traditional core business. This role will be a critical member of Launch Business Teams responsible for influencing cross-functionally and creating go-to-market plans that deliver preference for our brands and products. The role will report to the CL Brand & Product Marketing Director.

Requirements

• Bachelor's degree
• 1+ years of experience in one or more of the following: brand or shopper marketing, product development, media, eCommerce, or sales

Nice To Haves

• Bachelor's degree in business or marketing
• Experience partnering with agencies to deliver marketing assets and campaigns
• Excellent written, verbal, and visual communication skills
• Demonstrated ownership, both individual and shared, to achieve results
• Ability to adapt quickly to a changing environment, strong resilience to overcome challenges, and manage multiple priorities and stakeholders
• Proven time, budget, and project management skills

Responsibilities

• Lead creative support programs that include on-brand messaging, product/feature photography and videos, point of purchase materials, and post purchase materials.
• Work closely with Launch Business Teams to execute a seamless go-to-market strategy with initiatives that can be tracked and measured.
• Ensure digital ecosystem excellence through enhancement and maintenance of .com sites, customer communication portal, and customer learning management system.
• Strengthen marketing collaboration with the internal product and sales teams, agency partners, and key customers.
• Present marketing plans, updates, and results regularly to both internal and external stakeholders.

Benefits

• Generous benefits package
• Whirlpool employee discount
• fitness & educational reimbursement programs
• kitchenettes
• Beautiful, recently renovated office space
• free coffee
• biking/walking trails
• access to The Eddy - Early Childhood Center (depending upon availability - additional costs required)

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Electrical Equipment, Appliance, and Component Manufacturing