Brand Ambassador

Tri-Cities Communtiy Health•Pasco, WA

2d•$25 - $37

About The Position

To promote Tri-Cities Community Health’s mission, vision, and values by using internal and external branding through social media, community events, and internal communications. The Brand Ambassador represents Tri-Cities Community Health in the community and on social media by promoting clinic services, providers, and other TCCH staff. The Brand Ambassador plans, implements, and evaluates marketing programs that evoke desired behaviors among numerous types of health center audiences. This role is responsible for building trust with patients and strengthening TCCH’s brand presence in the community through brand messaging and marketing. The Brand Ambassador collaborates and fosters positive working relationships throughout the organization.

Requirements

Bachelor’s degree in healthcare, communications, marketing or related field and at least three years’ experience in marketing, healthcare, patient advocacy, or community outreach, or any combination of education and experience which would provide the candidate with the desired knowledge, skills, and abilities to perform the job.
Must have highly developed interpersonal, communication, and customer service skills.
Ability to multi-task in a high-pressure work environment while able to maintain composure and a high level of professionalism.
Strong writing and editing skills.
Knowledge of healthcare terminology and patient care processes.
Social media and digital marketing literacy.
Strong organizational and event coordination skills.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk or hear. The employee regularly is required to stand, walk, sit, use hand to finger, handle or feel objects, tools, or controls; and reach with hands and arms. The employee frequently lifts and/or moves up to 10 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus

Responsibilities

Coordinate and participate in community events, outreach, employee events, recruiting efforts, health fairs, and seminars.
Capture content at all events for future marketing and conduct presentations as needed.
Educate and inform on TCCH healthcare services, insurance options, preventive care initiatives, and programs through in-person engagement and digital platforms.
Build strong relationships with patients, families, and community partners to foster trust and loyalty.
Share accurate information about preventive care, wellness programs, and available services.
Collaborate with organizational departments such as Human Resources, IT, and clinical teams to ensure consistent messaging and understanding of internal programs.
Collect feedback from patients and the community to improve brand perception, market saturation, and community knowledge.
Working knowledge of survey platforms and methodology for effective survey initiatives.
Analyzes survey data to develop plans for improvements and data-driven decisions.
Produce digital content to ensure consistency, accuracy, quality, and highly engaging content throughout all TCCH media platforms (including social media and the TCCH website) to boost TCCH visibility.
Actively engage on social media to amplify campaigns and patient success stories through various media types (videography, infographics, digital fliers, etc.).
Drafts, proofs, and schedules all social media posts, email campaigns, and website updates.
Drafts, proofs, and distributes printed media for patient education, service line communication, new provider announcements, and other clinic education to the community.
Coordinates and tracks marketing materials.
Provides general branding guidance and expertise to maintain consistent TCCH mission, vision, and values messaging.
Stay on top of digital trends, tools, and techniques as the branding, media, and marketing expert, ensuring brand consistency and accuracy.
Other duties as assigned.