Brand Ambassador & Field Sales Specialist

Palmetto State Armory L•West Columbia, SC

About The Position

This individual will represent PSA at trade shows, consumer expos, range events, and other industry gatherings while also traveling to our retail locations to deliver hands-on product training and education to our store teams. The ideal candidate is part sales professional, part educator, and part brand ambassador. This is a high-energy, customer-facing role designed for a firearms enthusiast who thrives in fast-paced environments and is driven to inspire both customers and retail staff with a deep passion for the PSA brand.

Requirements

Familiarity with PSA products and brand identity.
Strong public speaking and presentation skills — comfortable in front of crowds and cameras
Excellent interpersonal and communication skills, both written and verbal
Self-motivated with the ability to work independently and manage a demanding travel schedule
Proficiency with standard office and reporting tools (Microsoft Office)
Valid driver’s license and clean driving record
Must be able to legally possess and handle firearms in accordance with all applicable federal, state, and local laws

Responsibilities

Represent Palmetto State Armory at trade shows, consumer expos, shooting competitions, range days, and industry events nationwide
Serve as the primary on-site sales representative at PSA-sponsored and third-party events, driving brand awareness.
Engage directly with consumers, dealers, and industry partners to promote PSA products, answer technical questions, and close sales
Manage event logistics including booth setup/teardown, product display, signage, and branded collateral
Represent the PSA brand with professionalism, energy, and authenticity at all times
Travel regularly to PSA retail store locations to deliver structured product training sessions for store associates.
Plan, coordinate, and staff in-store events such as Dealer Days, product launch events, meet-and-greets, and promotional activations designed to drive foot traffic and increase retail sales.
Develop and maintain up-to-date training materials covering new product launches, existing product lines, features, specifications, and competitive advantages
Conduct live demonstrations and hands-on training to ensure retail staff can confidently educate and assist customers
Partner with retail managers to schedule training visits that minimize disruption to store operations
Provide post-training follow-up and ongoing support to retail teams as needed
Maintain expert-level knowledge of PSA’s full product portfolio including firearms, accessories, uppers, lowers, ammunition, and apparel
Act as a resource and subject matter expert for both internal teams and external audiences
Other duties as assigned.