Brand Advocacy Manager, Shopbop

Amazon.com, Inc.•New York, NY

50d

About The Position

Shopbop is looking for a creative, results-oriented, and highly strategic Brand Advocacy Manager to join our team. This individual will own the development and execution of public relations campaigns to elevate Shopbop's position as the premier online retailer for contemporary fashion. We are seeking a candidate with an established track record who can Think Big about brand visibility, Deliver Results through earned media, and demonstrate Bias for Action in a fast-paced, high-growth environment. You will be responsible for driving high-impact media coverage, supporting executive communications, and protecting our brand reputation globally.

Requirements

4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building and optimizing multiple, simultaneous marketing campaigns
Experience managing or working within cross-functional marketing and creative teams

Nice To Haves

Experience in multi-territory campaign management
Experience in digital marketing and content production timelines and process

Responsibilities

Drive media strategy for designer new arrivals, exclusive capsules, editorial launches, and key seasonal moments
Manage the day-to-day operations including the sample management and press asset library.
Secure high-quality, high-impact press coverage across top-tier fashion, lifestyle, and business publications (print, digital, broadcast, and social media).
Draft and distribute external communications materials, including press releases, Q&As, and briefing documents.
Build and maintain strong, authentic relationships with key editors, stylists, influencers, and industry thought leaders.
Partner with the Social Media and Influencer Marketing teams to amplify earned media value and integrate PR messaging into organic content strategies.
Measure and analyze the effectiveness of all PR efforts against established KPIs, using data to inform future strategies and demonstrate ROI.
Monitor the competitive landscape and industry news to proactively identify opportunities and potential brand risks.