Brand Activator - Massachusetts

CCM Hockey • Boston, MA

1d • Onsite

About The Position

This position is based in Westborough, Massachusetts. PURPOSE Reporting to the Marketing Manager, the Brand Activator will implement and execute CCM consumer and customer events following the Brand Marketing plan for the assigned region in accordance with global guidelines. They will ensure execution and commercial impact of CCM marketing concepts in-store. They will additionally implement in Grow The Game activities, whilst building relationships with key partners and retail staff. This role will ensure to educate staff, organize and coordinate in-store activation, consumer activations and large-scale events, as well as build local brand awareness.

Requirements

• Bachelor’s degree in marketing or business
• Must have 1-2 years of experience in sport store
• Ability to work within an established budget.
• Strong customer-focused and problem-solving skills.
• Solid communication, interpersonal, and organizational abilities.
• Autonomous, adaptable, and team oriented.
• Highly proficient in the Microsoft Office suite (Word, Excel, PowerPoint, Outlook).
• Ability to travel (65%)
• Must have a valid driver’s licence

Nice To Haves

• A deep understanding of the hockey industry and consumer trends, complemented by strong knowledge of the local hockey market, including its teams, key players, leagues, and strategic initiatives (an asset)

Responsibilities

• Build and ensure proper customer and partner relationship management.
• Implement go-to-market activities (in-store, events, shows, camps, etc.).
• Initiate and perform sell-through activities in stores.
• Carry through Grow The Game activities.
• Support local PR initiatives.
• Contribute to the briefing process to Trade Marketing for in-store needs (communication, POP, staff tools, etc.)
• Educate and inform in-store retail staff on technical product specifics and concepts on key product launches through product knowledge sessions and product demonstrations.
• Organize and participate occasionally in team activities and events outside of regular working hours

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level