Brand Activation Manager

Eaton Corporation•Pinehurst, NC

About The Position

Golf Pride is seeking a dynamic and strategic Brand Activation Manager to lead retail marketing, event activation, and brand consistency efforts. This role will be instrumental in driving consumer engagement through key accounts such as Dick's Sporting Goods, Golf Galaxy, and PGA Tour Superstore, as well as through top-performing green grass retail locations and corporate events. Retail Marketing & Key Account Support Develop and execute retail marketing strategies that drive consumer engagement and sales at key accounts including Dick's Sporting Goods, Golf Galaxy, and PGA Tour Superstore. Focus on top-performing green grass retail locations to elevate Golf Pride's presence and drive premium consumer experiences. Collaborate with sales and account teams to create customized marketing programs aligned with each retailer's goals and Golf Pride's brand standards. Manage in-store merchandising, POP displays, and promotional campaigns to ensure consistent brand representation. Monitor and analyze retail performance metrics to optimize marketing efforts and ROI. Support and manage retail systems that deliver marketing tools, assets, and brand materials to key accounts and green grass stores, ensuring easy access and consistent execution across locations. Event Activation & Management Lead the planning and execution of Golf Pride brand activations at golf events, tournaments, and experiential marketing opportunities. Manage corporate Golf Pride events, ensuring alignment with brand objectives and delivering high-impact experiences for internal and external audiences. Coordinate with external partners, vendors, and event organizers to ensure seamless brand presence and consumer engagement. Oversee logistics, staffing, and on-site execution to deliver high-quality brand experiences. Capture and report on event performance, consumer feedback, and brand impact. Brand Consistency & Standards Ensure all marketing and activation efforts adhere to Golf Pride's brand guidelines, tone, and visual identity. Serve as a brand steward, reviewing creative assets and messaging for consistency across channels and touchpoints. Train and support retail and event teams on brand standards and activation best practices. Work closely with internal teams including Brand Marketing, Product, Sales, and Creative to align activation strategies with broader brand initiatives. Collaborate effectively with external creative partners, agencies, and vendors to develop compelling marketing and activation concepts. Facilitate clear communication and alignment between internal stakeholders and external partners to ensure project success. Serve as the primary point of contact for account-specific marketing requests, ensuring timely and brand-aligned responses. Budget & Project Management Own and manage budgets for retail and event marketing initiatives, ensuring efficient use of resources and alignment with strategic priorities. Act as master project manager and traffic lead across all brand activation initiatives, ensuring timelines, deliverables, and dependencies are tracked and met. Maintain clear documentation and reporting for all projects, including status updates, KPIs, and post-activation analysis.

Requirements

Bachelors degree from an accredited institution
3+ years of marketing experience
1+ year of retail marketing experience
Must be authorized to work in the US without company sponsorship now and in the future.

Nice To Haves

Experience working with a sports brand, ideally in golf

Responsibilities

Develop and execute retail marketing strategies that drive consumer engagement and sales at key accounts including Dick's Sporting Goods, Golf Galaxy, and PGA Tour Superstore.
Focus on top-performing green grass retail locations to elevate Golf Pride's presence and drive premium consumer experiences.
Collaborate with sales and account teams to create customized marketing programs aligned with each retailer's goals and Golf Pride's brand standards.
Manage in-store merchandising, POP displays, and promotional campaigns to ensure consistent brand representation.
Monitor and analyze retail performance metrics to optimize marketing efforts and ROI.
Support and manage retail systems that deliver marketing tools, assets, and brand materials to key accounts and green grass stores, ensuring easy access and consistent execution across locations.
Lead the planning and execution of Golf Pride brand activations at golf events, tournaments, and experiential marketing opportunities.
Manage corporate Golf Pride events, ensuring alignment with brand objectives and delivering high-impact experiences for internal and external audiences.
Coordinate with external partners, vendors, and event organizers to ensure seamless brand presence and consumer engagement.
Oversee logistics, staffing, and on-site execution to deliver high-quality brand experiences.
Capture and report on event performance, consumer feedback, and brand impact.
Ensure all marketing and activation efforts adhere to Golf Pride's brand guidelines, tone, and visual identity.
Serve as a brand steward, reviewing creative assets and messaging for consistency across channels and touchpoints.
Train and support retail and event teams on brand standards and activation best practices.
Work closely with internal teams including Brand Marketing, Product, Sales, and Creative to align activation strategies with broader brand initiatives.
Collaborate effectively with external creative partners, agencies, and vendors to develop compelling marketing and activation concepts.
Facilitate clear communication and alignment between internal stakeholders and external partners to ensure project success.
Serve as the primary point of contact for account-specific marketing requests, ensuring timely and brand-aligned responses.
Own and manage budgets for retail and event marketing initiatives, ensuring efficient use of resources and alignment with strategic priorities.
Act as master project manager and traffic lead across all brand activation initiatives, ensuring timelines, deliverables, and dependencies are tracked and met.
Maintain clear documentation and reporting for all projects, including status updates, KPIs, and post-activation analysis.