Brand Activation Manager

Great Bay Distributors • St. Petersburg, FL

1d • $25 - $30 • Onsite

About The Position

The Brand Activation Manager is responsible for driving brand visibility, trial, and growth within the distribution channel through strategic, compliant, and engaging brand activation events. This part-time role focuses on executing impactful trade and consumer-facing initiatives across on-premise and off-premise accounts while ensuring adherence to all local, state, and federal alcohol regulations.

Requirements

• Must have valid FL driver’s license, reliable transportation and 100,000/300,000 auto insurance coverage
• Great organizational skills & punctuality
• Excellent communication and relationship-building abilitie
• Creative problem-solver with a consumer-first mindset
• Ability to work evenings and weekends as required for events
• Willingness to travel within assigned markets using personal transportation
• Experience working with on-premise (bars, restaurants) and off-premise (retail, liquor stores) accounts
• Passion for brand storytelling and responsible marketing
• Ability to exhibit excellent interpersonal relationship skills with customers and the general public

Nice To Haves

• Bachelor’s degree in marketing, Business, Communications, or a related field would be preferred, but not necessary
• 1-2 years of experience in brand activation, field marketing, trade marketing, or experiential marketing preferred but not necessary
• Experience within alcohol, beverage, or consumer goods industries preferred
• An understanding of the alcohol 3 tier distribution system or open to learning
• Knowledge of alcohol marketing laws and responsible drinking guidelines or open to learning

Responsibilities

• Communicate with Sales Rep to ensure proper brands are targeted
• Manage on-premise and off-premise activations, including tastings (where legally permitted), promotions, events, and point-of-sale execution
• Work closely with sales teams, and key retail accounts to support brand awareness and trial, helping to support distribution goals
• Ensure all brand activations comply with alcohol industry regulations, company policies, and responsible marketing standards
• Gather market insights and competitive intelligence to inform the High-End Brand Department on strategy
• Must follow instruction
• Must work well with others
• Other duties may be assigned
• Follow all Great Bay policies
• Must be adaptable to change

What This Job Offers

• Job Type: Part-time
• Career Level: Entry Level