Brand Activation Manager

Target • Minneapolis, MN

380d • $69,000 - $124,200

About The Position

As a Brand Activation Manager, you will play a leadership role in driving the end-to-end creative packaging strategy activation and operations across multiple categories in support of the Enterprise-Owned Brand portfolio, Limited Time Offer (LTO) initiatives, and Design Partnerships. You'll create and implement industry leading creative and content strategies for brands, business and guests across categories within the pyramid. The goal is to create industry-leading consumer experiences in-store that cater to a diverse array of customer needs, encompassing tens of thousands of SKUs. You'll report into the Sr. Brand Activation Manager.

Requirements

• 4-year degree or equivalent experience.
• 4+ years' professional experience in marketing, brand strategy or brand management; previous retail experience a plus.
• Demonstrated success in strategic thinking, brief writing, and project/portfolio planning.
• Proven ability to balance independent work with effective collaboration to advance initiatives.
• Ability to manage multiple projects in a fast-paced environment, with varying levels of detail across multiple data sources.
• Excellent interpersonal, communication and presentation skills.
• Strong aptitude in applying independent judgement, negotiation and collaborative problem-solving techniques.
• Comfortable operating in an ambiguous and rapidly changing retail/business environment.
• Fosters an environment that champions diversity, equity & inclusion.

Responsibilities

• Contribute to leading categories/business within a pyramid to adapt brands, businesses and guest strategies into creative + content briefs.
• Collaborate with and facilitate with a wide range of cross-functional teams, including Brand Management, Creative (Design and Copy), Production Design, Creative Production, Structural Packaging Product Design, Merchandising, Project Management, Strategy and Operations, Marketing, and Insights.
• Maintain a working knowledge of our guest, business, market, competitive insights to identify opportunities to improve consumers' experience of Target's Owned Brand portfolio via in-store creative and content communications.
• Create creative packaging strategy activation for cross-category/business and brand themes across Target's Owned Brands portfolio.
• Collaborate with cross-functional partners locally and globally to manage project priorities effectively, ensure budget alignment, escalate risks and delays, monitor project progress.

Benefits

• Comprehensive health benefits including medical, vision, dental, and life insurance.
• 401(k) plan.
• Employee discount.
• Short term disability.
• Long term disability.
• Paid sick leave.
• Paid national holidays.
• Paid vacation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: General Merchandise Retailers
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees