Bourbon Specialist (Woodford Reserve/Old Forester) - Louisville, KY
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About The Position
As a Bourbon Specialist, you'll bring bourbon culture to life through events, experiences, and community engagement. Your mission: Lead Whiskey-Centric Activations: Plan and execute premium events, tastings, and sampling opportunities across Kentucky. Coordinate Distillery Experiences: Support VIP visits, private events, and executive experiences at Brown-Forman distilleries. Be the Local Expert: Provide concierge-level support for trade and consumer partners, offering insights on top venues, transportation, and bourbon-friendly spots. Bridge Communication: Collaborate with sales, PR, distillery, and field marketing teams to align brand efforts and share recaps, insights, and wins. Manage with Excellence: Handle event budgets, vendor coordination, inventory management, POS deployment, and ambassador staffing.
