BILINGUAL MARKETING MANAGER - WKTB

Gray Television-posted about 2 months ago

Full-time • Entry Level

Onsite • Atlanta, GA

5,001-10,000 employees

Broadcasting and Content Providers

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We are seeking a well-qualified, passionate, and goal-driven bilingual Marketing Manager for Telemundo Atlanta. This media professional will be working from our Brookhaven offices. They will work alongside our creative service director and sales/news teams to create station/news promos, promote local/network programming with the goal of increasing viewership and engagement across all platforms. Production of Spanish language client spots and promos, as well as executing grassroots events, and producing sales/sizzle videos for sales teams for broadcast, digital, and events.

Role involves Telemundo Atlanta marketing, promotions, spot production, and events.
Managing local station and network programming marketing commitments; inputting promos into logs.
Providing recaps for marketing campaigns and achieving marketing KPIs.
Managing production workflows for clients and teams.
Produce promos, sizzle reels, client spots, PSAs, and sponsored short and long format segments from A tZ a.
Candidate must have experience working with Spanish language spots, creative, marketing, events, and partnerships.
Ideal candidate will have strong knowledge of digital marketing and assets needed for successful campaigns.
Candidate will work with stations and clients to bring concepts to reality to increase on-air/digital media awareness of new businesses, products, and initiatives through well-thought-out spots and editorial content.
Candidate should be able to identify clients' advertising needs and develop customized solutions to meet those needs.
Create sales and marketing sponsorship/promotion ideas
Communicate effectively with local sales teams and management
Work with internal departments to manage account stewardship through the process.
Bring a high energy level, ambition, intensity, and long-term perspective to be a core part of building something genuinely significant over time.
Be a hands-on leader, self-starter, resourceful, and able to identify and articulate opportunities for product/process improvement.
Must be highly organized.

Experience with Editing Software such as Adobe CC, Avid, After Effects, Photoshop, and Illustrator
Ability to create excellent creative for all multimedia platforms from beginning to end. (Storyboard, script, directing, filming, graphics, and editing)
Must be able to communicate and understand the needs of the client/station to produce high-performing creative (spot, digital asset, graphics, etc.)
Experience in bilingual broadcast and marketing. A sales mindset is a plus!
Must understand the target bilingual audience.
Team player with a high level of excellence.
Ability to manage multiple projects and deadlines in a fast-paced environment, while understanding priorities.
Must be client-facing.
Ability to create knock-out sales presentations/videos.
Experience with MS Office (Word, Excel, PPT, Outlook, etc.)
Experience in selling at show integrations on a local and regional level.
Multi-platform media sales expertise in selling broadcast TV in combination with digital media to drive client results.
Ability to navigate large agencies and create digital partnerships.
Relationship builder with an engaging and energetic personality and a desire to contribute to the team to win.
Goal-driven and self-motivated individual who challenges themselves to exceed targets.
Ability and experience selling multi-platform advertising programs that include Radio, TV, Digital, Social, and Influencer marketing.
Excellent written, verbal communication, and interpersonal skills.
Ability to multitask and work in a high-pressure, fast-paced environment with tight deadlines.
Strong written, presentation, marketing, and closing skills.
Extensive knowledge of Wide Orbit, Matri,x as well as MS Office products: MS Word, Excel, and PowerPoint

Knowledge of Telemundo programming is a plus!
Experience in bilingual broadcast and marketing. A sales mindset is a plus!

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