Bilingual Marketing Content Specialist

DiPasquale Moore • Kansas City, MO

7d • Onsite

About The Position

“MIKE’S GOT THIS!” – DM Injury Law is a premier personal injury law firm headquartered in the heart of Kansas City, Missouri. Founded in 2013 by Mike DiPasquale and Jason Moore, DM Law’s growth has been driven by the professional and compassionate legal representation provided to clients after a traumatic and sometimes life-altering event of a personal injury. Your Opportunity to Make an Impact At DM Injury Law, we believe marketing isn’t just about reach — it’s about connection. As we grow across the Midwest and beyond, we want every Hispanic community we serve to know: we’re here for you, we understand you, and we speak your language — literally and culturally. That’s where you come in. We’re looking for a Hispanic Marketing Content Specialist who can bring our vision to life — someone who’s as comfortable concepting a full-scale TV campaign as they are crafting the perfect Instagram caption en español. You’ll be the voice, the strategist, and the cultural compass for our Hispanic marketing efforts, helping us connect authentically and meaningfully in every market we enter. Why You’ll Love Working Here This isn’t just a “translate and post” role. You’ll be shaping how one of the region’s fastest-growing law firms connects with an audience that deserves to be seen, heard, and valued. You’ll have the creative freedom, the resources, and the support to make a lasting impact — both inside our firm and in the communities we serve. At DiPasquale Moore, we’re not just marketing to Hispanic audiences — we’re building relationships.

Requirements

• Fully bilingual — fluent in Spanish and English (spoken and written).
• 5+ years in marketing, advertising, or communications, with at least 2 years in Hispanic/multicultural marketing.
• Strong creative instincts and the ability to tailor messaging for diverse audiences.
• Experience managing multi-channel campaigns from concept through execution.
• A passion for authentic cultural representation.

Nice To Haves

• Experience in legal marketing or professional services.
• Familiarity with Hispanic media outlets and influencers.
• Data-driven decision-making skills and comfort with analytics tools.

Responsibilities

• Design and lead campaigns that resonate with Hispanic audiences across all our current and future markets.
• Identify new opportunities to grow our reach and deepen our relationships with the community.
• Collaborate with internal creative teams and agency partners to launch Hispanic-targeted campaigns on: TV & CTV Radio Out-of-home (billboards, transit ads, local signage) Digital & social media Any channel that can authentically reach and engage our audience
• Review, edit, and approve all Spanish-language creative for cultural accuracy, clarity, and impact.
• Write, translate, and edit content for social media, blogs, email campaigns, and website pages.
• Ensure every piece of content — whether it starts in English or Spanish — feels original, authentic, and on-brand.
• Serve as the go-to point of contact for Hispanic marketing efforts, bridging internal teams (digital, creative, PR, intake) with external partners.
• Track campaign performance, share insights, and continuously refine our approach.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees