Biddable Media Manager

Omnicom Media Group US•New York, NY

10d•$90,000 - $120,000•Hybrid

About The Position

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe. Overview Ptarmigan Media, a proud part of Omnicom Media Group, is a global leader in media services with a specialization in the Financial Services sector. With an unrivaled understanding of the financial industry and B2B2C marketplace, we drive innovative, strategic solutions for over 80 global financial services clients. At Ptarmigan, we believe our greatest asset is our people. Their expertise, creativity, and entrepreneurial spirit shape everything we do—fueling our success, expanding our technological capabilities, and delivering cutting-edge solutions that meet the evolving needs of our clients. As we continue to grow, we are looking for dynamic, forward-thinking individuals to join our expanding New York office. We offer a platform for growth, a supportive team culture, and a chance to work with some of the most prestigious names in financial services. If you are entrepreneurial-minded, creative, and ready to make an impact, we’d love to meet you. As the Biddable Manager, you will oversee both paid search and programmatic campaigns, managing strategy, execution, optimization and analysis to maximize campaign ROI and meet business goals across multiple digital channels. This comprehensive role blends the tactical management of PPC campaigns with the technical, strategic, and operational oversight required for programmatic media buying and optimization.

Requirements

4-6 years of experience in digital media investment; expertise required in paid search, programmatic knowledge strongly preferred; with financial accounts a plus
Proficiency with Google Ads, Bing Ads, and DV360
Ability to provide insights and analysis on all campaign key performance indicators (KPIs) and performance metrics
Highly skilled in Microsoft Office (Excel, Outlook, PowerPoint and Word)
Strong analytical ability and problem-solving skills with excellent communication and writing skills
Solid team player with collaborative mindset and desire to continuously learn and contribute
Highly organized; ability to meet tight deadlines and handle multiple projects simultaneously
Possess excellent written and verbal communication skills
Bachelor’s degree, preferably with a concentration in advertising, marketing, economics, finance, computer science, mathematics or engineering

Responsibilities

Plan, execute, monitor, and optimize paid search campaigns across platforms such as Google Ads and Bing Ads, alongside managing programmatic buying through DSPs
Collaborate with cross-functional teams to build innovative media strategies that exceed client’s expectations
Manage, track and evaluate campaign performance and ensure budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs
Understand the client’s lines of business, marketing objectives and digital goals, presenting to clients on a regular basis
Work in platform to implement, activate, troubleshoot, optimize and draw insights from campaigns
Evaluate new inventory opportunities, negotiate programmatic buys, and manage SSP partnerships
Develop programs and partnerships that optimize new-to-market opportunities, custom executions, and/or optimal added-value elements
Work in collaboration with cross-channel digital team to ensure media buys are being properly measured to deliver rich insights to our clients
Stay informed on paid media ecosystem developments and proactively implement improvements
Manage the work of junior team members and foster their professional growth