BI Reporting Analyst IV

Kforce•Mountain View, CA

65d

About The Position

A client with Kforce is seeking a BI Reporting Analyst IV to join their team in Mountain View, CA. Duties: BI Reporting Analyst IV will perform business analysis using various techniques, e.g. statistical analysis, explanatory and predictive modeling, data mining Determines best practices and develops actionable insights and recommendations for the current business operations Works directly with the internal or external client to identify analytical requirements May help to produce ad hoc data and reports As a BI Reporting Analyst IV, you may assist in implementing or developing systems to capture business operation information May occasionally guide less experienced business data analysts Design user-friendly, automated dashboards for marketing stakeholders Translate raw numbers into clear insights and recommendations Ensure accuracy, consistency, and compliance with data standards Define and maintain standardized marketing metrics and reporting structures

Requirements

Bachelor's degree in Business Analytics, Marketing Analytics, Statistics, Computer Science, Economics, or a related quantitative field
Equivalent work experience in data analysis or marketing reporting may be considered in place of formal education
Data visualization tools: Expertise in tools like Qlik Sense for building dashboards and reports
Statistical analysis: Understanding of statistical methods, A/B testing, regression analysis, and forecasting
Digital marketing metrics: Understanding of KPIs such as CTR, CPC, ROAS, LTV, conversion rates, and funnel analysis
ETL knowledge: Familiarity with data pipelines and tools (e.g., Superglue, Alteryx, Informatica, DBT, Airflow)
Channel expertise: Familiarity with key digital marketing channels, including SEO, social media, email marketing, and affiliate programs
Attribution modeling: Knowledge of multi-touch attribution and marketing mix modeling
SQL proficiency: Writing complex queries to extract, join, and transform data from relational databases
Campaign performance measurement: Ability to track and evaluate campaign effectiveness across different channels

Nice To Haves

Master's degree in Data Analytics, Business Intelligence, or Marketing Analytics is a plus
Scripting languages: Python or R for deeper data analysis and automation

Responsibilities

Perform business analysis using various techniques, e.g. statistical analysis, explanatory and predictive modeling, data mining
Determines best practices and develops actionable insights and recommendations for the current business operations
Works directly with the internal or external client to identify analytical requirements
Produce ad hoc data and reports
Assist in implementing or developing systems to capture business operation information
Guide less experienced business data analysts
Design user-friendly, automated dashboards for marketing stakeholders
Translate raw numbers into clear insights and recommendations
Ensure accuracy, consistency, and compliance with data standards
Define and maintain standardized marketing metrics and reporting structures