Beverage Program Marketing Manager (Sports + Entertainment Concessionaire)

IMI Agency•Philadelphia, PA

17h•$75,000 - $85,000•Hybrid

About The Position

We have an opening for a committed, all-hands-in, creative, driven, yet articulate, organized, and analytical Beverage Program Marketing Manager to work within a leading concessionaire and hospitality clients' beverage program. This person will work directly with the client to plan, implement, and manage their beverage program strategy across the U.S. portfolio of accounts. This person will drive the Client's beverage program by developing scalable marketing programs and bespoke activations and promotions, utilizing industry and competitive trends to inform key category decisions. The Beverage Program Marketing Manager will also handle other marketing initiatives to drive guest satisfaction, quality service, and compliance with the client’s initiatives. The role will be responsible for assisting with managing cross-functional teams, with a heavy emphasis on project management and administrative work. This includes tracking tasks, managing communications and progress, and coordinating design, development, branding, construction, and field implementations. Additionally, the role will assist in various beverage projects as needed.

Requirements

Bachelor’s degree in marketing, Events, Business, a related field, or equivalent working experience.
Proven working experience in large-scale or national Hospitality, Concessionaire, or Supply Chain Beverage Program Management, including activations and training(s).
Advanced knowledge of the alcohol beverage industry, related products, beverage operations, and the three-tiered system.
High level of experience analyzing data, instituting program or project changes based on sales, and creating program metrics to measure results.
Advanced understanding and applied experience in/of on-premises beverage performance standards.
Proven creative experience with implementing beverage promotions (examples & portfolios are welcome).
Successful track record of completing high-level Project Management duties.
Maintained database for budgets and record of expenditures; reported frequently.
Experience communicating effectively with all levels of management, including high-level stakeholders.
Demonstrated communication and creative writing skills.
“Roll up your sleeves” strong work ethic, with a solution-driven mentality.
A results-oriented individual who takes initiative, makes things happen, and has a positive attitude.
An organized self-starter, confident in his/her abilities, self-motivated, and able to work independently.
The ability to multitask, handling several projects simultaneously with minimal direction.
High-energy interpersonal skills and a professional demeanor.
High proficiency in all Microsoft Office Applications (i.e., Excel, Word, PowerPoint, etc.).
Excellent organizational skills, including time and project management.
Follow-up and follow-through must be your mantra!
Hospitable, with a service-prone, client-first mentality.
Ability to travel as needed 40%+

Nice To Haves

Executive Account Management
Beverage supplier or distributor sales analysis
Concessionaire Operations
Connoisseur and passion for events, sporting venue coordination, and enhancing customer experience

Responsibilities

Become a trusted partner and liaise for the client, partnering with the Client’s Marketing team to identify and define project scopes, objectives, and requirements, ensuring alignment with IMI and Client’s organizational goals.
Development of the annual beverage category marketing programs, promotions, and implementation strategies that support revenue generation goals and capture the onsite guest.
Develop new concepts based on industry trends and consumer insights.
Oversee all stages of program development and field rollout, including tracking tasks, managing communications, and coordinating with third-party creative firms, architecture firms, and general contractors.
Build guides and brand books for new concept rollout and scaling; maintain concept standards in collaboration with field teams.
Measure sales results of existing programs and concepts and make recommendations for optimization
Manage and organize client-supplier marketing, promotional programming, and distributor relations for the clients’ United States locations under the beverage program.
Work directly with Client’s operations leadership to roll out beverage programming across multiple verticals (i.e. major league sports, minor league sports, convention center, cultural attractions, NCAA, etc.).
Provide the Client with weekly and monthly reporting and recaps.
Maintain budget for activations.
Ensure beverage program initiatives align with federal, state, and local regulations by working with the Director of Accounts.
Assist Client with beverage menu development and venue signage by working with internal and external creative teams.
Report project results and risk management – escalating issues as needed based on the project plans.
Prioritize tasks and assignments, ensuring all responsibilities are completed in a timely and efficient manner.
Assist in planning beverage portions of large-scale meetings, conferences, and events, including coordinating and selecting locations, agendas, workshops, food & beverage, etc.
Assist in performing beverage supplier solicitations, negotiations, invoicing, and collection as assigned.
Assist in coordinating venue site visit audits with 3rd party firm(s) to monitor and drive compliance of Client beverage programs.
Perform any other assignments as directed.
Position requires flexibility to travel up to 40%, including overnight.