Oscar's Data & Member Behavior team is a new and growing team in the tech organization that drives significant changes in member behavior that lead to better health outcomes and lower cost of care for our members. We utilize data science, behavioral economics, and marketing techniques to develop novel interventions to influence how members engage with their health benefits and services. We are a cross-discipline team including both data scientists and marketers. We are uniquely positioned to do this given Oscar's high member engagement, flexible touchpoints and channels with members, and emerging AI capabilities. As a Behavior Change Marketing Manager you will own member campaigns end-to-end with your data science team members across all phases. You are expected to be a highly autonomous, accountable, jack-of-all trades who can create and own amazing campaigns: Working with data science to develop targeting and segmentation strategies Identifying the right way to convey value propositions to different member segment Developing campaign strategy, journeys, channels, personalization, and actual copy Testing strategies including randomization, A/B testing, and use of things like behavioral economic and tone. Ongoing optimization and refreshing of campaigns based on learnings from testing You will be accountable for campaign performance and will regularly present campaign metrics and qualitative outcomes to the leadership team. You will coordinate with our partner marketing team to leverage established processes and best practices from the broader marketing team at Oscar Health; you will be an informal team member of the broader marketing organization. You will report into the Senior Director, Data & Member Behavior .