Banking Research - Associate Director (NY)

KBRA•New York, NY

29d•$120,000 - $150,000•Hybrid

About The Position

KBRA Analytics, LLC is seeking a Banking Research Associate Director to lead research and marketing for its KBRA Financial Intelligence (KFI) product, a market-leading data platform covering all U.S. banks and credit unions. This position is based out of KBRA’s New York office. About the Job: Collaborate with internal and external sources to deliver breaking news and in-depth reporting on topical banking trends. Create topical and recurring research pieces for a broad audience of subscribers, prospects, and other industry participants Deliver data-driven written research, webinar presentations, and other content types to drive brand awareness and engagement. Build relationships with key media contacts and identify opportunities to proactively pitch published reports and product offerings. Develop written materials including press releases, targeted email campaigns, and other internal and external communication announcements as required. Work with Marketing team to promote product content and offerings for press features via social media (LinkedIn, X), email marketing, webinars, and podcasts. Regularly attend industry conferences with speaking engagements and host product webinars to grow brand recognition Write sophisticated content for an expert audience of banking, credit union, and other financial sector professionals. Conduct in-depth interviews with industry experts to deliver unique market insights.

Requirements

Bachelor's Degree in Finance, Economics, Communications, Journalism, or 5-10 years in related field.
Demonstrated background knowledge of banking and credit unions required.
Comprehension of financial markets and macroeconomic data.
Required advanced knowledge of Microsoft Outlook, Word, Excel, and PowerPoint.
Excellent written, verbal, and interpersonal communication skills with strong writing and editorial abilities.
Ability to turn complex financial concepts into easily understandable content.
Strong understanding of digital marketing and SEO tools ( Google Analytics, Google Search Console, Marketo)
Strong time management skills; ability to expertly and efficiently multitask.
Ability to work under pressure in a fast-paced, deadline-driven environment.
Extreme attention to detail is a must.
Ability to work independently and take initiative in role but also work collaboratively in a team environment.

Nice To Haves

Familiarity with Generative AI tools such as ChatGPT for research, data insights, and general productivity is a plus.

Responsibilities

Collaborate with internal and external sources to deliver breaking news and in-depth reporting on topical banking trends.
Create topical and recurring research pieces for a broad audience of subscribers, prospects, and other industry participants
Deliver data-driven written research, webinar presentations, and other content types to drive brand awareness and engagement.
Build relationships with key media contacts and identify opportunities to proactively pitch published reports and product offerings.
Develop written materials including press releases, targeted email campaigns, and other internal and external communication announcements as required.
Work with Marketing team to promote product content and offerings for press features via social media (LinkedIn, X), email marketing, webinars, and podcasts.
Regularly attend industry conferences with speaking engagements and host product webinars to grow brand recognition
Write sophisticated content for an expert audience of banking, credit union, and other financial sector professionals.
Conduct in-depth interviews with industry experts to deliver unique market insights.