Banking and Capital Markets Marketing Director

Chainlink Labs

13d•Remote

About The Position

Chainlink Labs is seeking an experienced Marketing Director to lead the strategy, development, and execution of marketing initiatives that amplify Chainlink’s position specifically within the global Banking and Capital Markets (BCM) industry. This leader will define high-impact Go-to-Market (GTM) strategies for Chainlink solutions targeting BCM use cases (e.g., tokenized assets, decentralized finance integration, digital payments, regulatory reporting). You will drive cross-functional alignment and elevate Chainlink’s presence with key business and technology decision-makers across global BCM organizations. As a senior member of the marketing organization, you will partner closely with product, sales, communications, and ecosystem teams to shape BCM solution narratives, craft enterprise-focused campaigns, steer competitive intelligence focused on the financial sector, and support customer-facing programs that accelerate the adoption of Chainlink’s platform for BCM solutions.

Requirements

Bachelor’s degree with 10+ years of experience in B2B or enterprise Product/Solution Marketing, with a significant portion dedicated to the Banking, Capital Markets, or Financial Services technology sector
Deep domain expertise in the Banking and Capital Markets industry, including an understanding of key pain points, regulatory environments, digital transformation initiatives, and the role of financial market infrastructure
Proven ability to lead solution marketing strategy, own messaging frameworks, and drive GTM execution for complex technical products targeting BCM institutional buyers
Deep experience marketing to enterprise financial, technical, or institutional audiences with the ability to translate technical concepts (e.g., smart contracts, decentralized oracle networks, blockchain interoperability) into compelling BCM-specific value propositions (e.g., reducing counterparty risk, improving capital efficiency, enabling tokenized services)
Exceptional written and verbal communication skills, including experience presenting complex BCM business cases to senior executives
Demonstrated success operating in a high-growth, fast-paced, and ambiguous environment.
Track record of partnering closely with cross-functional teams across product, engineering, marketing, sales, communications, and operations
Strong analytical capabilities with experience leveraging data to guide decision-making

Nice To Haves

Direct experience marketing Web3, distributed ledger technology (DLT), or blockchain solutions to financial institutions
Experience leading or contributing to PR or analyst relations (specifically with BCM-focused analysts) within a technology-driven organization
Background managing or supporting large-scale BCM industry events (e.g., financial technology summits, banking conferences)
Familiarity with tools such as Salesforce, HubSpot, Marketo, or similar for campaign orchestration and performance reporting
Experience working in globally distributed teams or across international markets

Responsibilities

Own the development and execution of global solution marketing strategies that prioritize Banking and Capital Markets audiences and key use cases (e.g., institutional DeFi, tokenization, payments modernization, cross-border settlement)
Lead the creation of differentiated solution positioning and messaging that clearly articulates Chainlink’s value to BCM buyer personas such as Chief Innovation Officers, Heads of Digital Assets/Tokenization, Treasury/Payments Leaders, and Technology officers
Oversee competitive, market, and audience intelligence, focusing on FinTech, decentralized finance (DeFi), and traditional BCM infrastructure shifts, transforming these insights into actionable GTM recommendations that influence BCM product and commercial strategy
Drive integrated campaign strategy across paid, owned, and earned channels, ensuring consistent narrative alignment and measurable business outcomes within the BCM sector
Partner with communications and PR leadership to strengthen earned media, executive visibility, and external storytelling, specifically targeting BCM-focused publications, conferences, and industry analysts
Ensure tight cross-functional alignment with product, engineering, sales, legal, and ecosystem partners to guide successful product launches and platform adoption within regulated BCM environments
Lead customer and partner co-marketing programs, showcasing innovation, shared success, and enterprise-grade BCM use cases leveraging Chainlink
Oversee executive roundtables, customer advisory initiatives, and strategic events focused on BCM audiences (e.g., Sibos, Money20/20 etc) that deepen engagement with financial services and technology stakeholders
Establish, monitor, and report on KPIs and performance analytics, providing visibility to senior leadership and informing strategic planning

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