BALENCIAGA PR and Communications Manager | New York

BALENCIAGA • New York, NY

128d • $100,000 - $120,000

About The Position

The PR and Communications Manager is responsible for all communications related activities for the North American, Central American, and South American markets, including marketing, advertising, events and public relations. The purpose of the role is to create and maintain a favorable public image for Balenciaga in the Americas region (comprising USA, Canada, Mexico, Brazil, Caribbean) and to support department head to ensure synergy across all brand communications & marketing activations.

Requirements

• Relevant experience in designing and implementing strategies related to communication at large.
• Able to conceive and drive messages and projects forward.
• High understanding of luxury environment & highly client oriented.
• Action oriented paired with solid strategic, analytical, organizational skills (planning and monitoring).
• Strong understanding of broader cultural landscape across the US, Brazil, Canada and Mexico.
• Demonstrated skills, knowledge and experience in the design and execution of communication, and public relations activities at large.
• Inspiring through change.
• At ease dealing with ambiguity.
• Understand & appreciate differences.
• Flexibility & open-mindedness.
• Strong strategy development and implementation skills.
• Strong existing relationships with fashion and cultural industry leaders is required.
• Strong leadership and management effectiveness.
• Strong interpersonal, communication and presentation skills and the ability to work effectively with a wide range of media outlets.
• Ability to travel internationally and domestically.

Responsibilities

• Developing and implementing seasonal strategies to promote a positive brand image for Balenciaga in the Americas, including strategic product and brand placements in qualitative print and digital media titles.
• Developing and implementing unique product launch strategies tailored to support retail pushes.
• Managing all public relations activities for the brand.
• Ensuring Balenciaga maintains a brand-appropriate presence in key digital and print titles across the region.
• Pitching and managing press features.
• Manage all event programming needs including but not limited to: Location scouting, list creation, PR activity and oversee team for all event logistics and reporting.
• Manage Internal Communications for the AMER region including internal comms posting and strategy development.
• Support Global Brand Partnerships.
• Manage Retail Marketing efforts both paid and organic including Seasonal asset delivery, Marketing proposals and Lease Required Dollar activity.
• Support Paid Media strategy.
• Support and manage VIP needs, create recommendations, support overarching strategy, oversee logistics.
• Managing department assistants, specialists, coordinators, and interns.
• Oversee vendor and partner invoice process.
• Supporting HQ PR, marketing, image, VIP and digital teams with international press and marketing activations taking place in the US and abroad.

Benefits

• Professional development opportunities within the House or in the Kering group.
• Possibilities to learn and grow.
• A stimulating and fulfilling workplace environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees