B2B Social Media Specialist
About The Position
Our success lies at the powerful intersection of people and technology. Bringing innovative training and education solutions to more than 2 million customers a year, Certus enables lifelong learners at every level — from trusted industry brands, such as Amazon, Siemens, Geico and Chick-fil-A, to individual learners seeking to enter, sustain or advance their careers. Our people come with a get-it-done spirit and a desire to impact a rapidly growing industry. Certus is committed to continuously evolving to ensure a culture where employees can be themselves, do their best work, and thrive, both professionally and personally. We choose to be a remote workforce so we can hire top talent regardless of location — all while empowering employees to work from wherever they choose. Innovative, brave, kind and diverse are defining traits of our team. Our talent is positioned in numerous roles, with opportunity for internal mobility, such as software engineers, instructional designers, creative writers, consultative sales professionals, innovative marketers and more. The B2B Social Media Specialist manages the execution of B2B social media initiatives to increase brand visibility, customer engagement, and demand support among professional audiences. This role focuses on content creation, channel management, and performance tracking across key B2B social platforms. Working closely with the marketing and sales teams, the specialist helps translate business and customer insights into effective social media execution.
Requirements
- 1–3 years of B2B social media or B2B marketing experience (required).
- Familiarity with managing social media for professional or enterprise audiences.
- Strong organizational skills with attention to detail.
- Excellent written communication skills and a collaborative mindset.
- Willingness to learn and adapt in a fast-paced B2B marketing environment.
Nice To Haves
- Experience with social media and marketing tools (e.g., Hootsuite, Canva, CRM platforms).
- Interest in B2B marketing, demand generation, and customer engagement strategies.
- Creative skills in content creation, basic graphic design, or video editing.
Responsibilities
- Assist in creating, scheduling, and publishing B2B-focused social media content across platforms such as LinkedIn and Facebook.
- Support promotion of B2B marketing initiatives including thought leadership, product updates, webinars, and customer stories.
- Monitor social media channels, engage with professional audiences, and escalate high-value interactions to marketing and sales teams.
- Help ensure consistent brand voice and messaging tailored to B2B buyers and decision-makers.
- Monitor and participate in industry and customer conversations across social platforms.
- Support engagement with prospects, partners, and industry communities in a professional, brand-aligned manner.
- Assist in identifying engagement signals that may indicate buyer interest or sales opportunities.
- Help track and analyze social media performance metrics, including engagement, reach, and audience growth.
- Assist in optimizing content and posting strategies based on B2B audience behavior and platform analytics.
- Support testing and iteration of content formats to improve performance.
- Monitor social conversations to identify B2B customer needs, pain points, and industry trends.
- Assist in gathering and organizing customer feedback from social platforms.
- Help compile insights and reports to support marketing, sales, and content strategy.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
