B2B Product Marketing & Sales Enablement Manager

Blend360•San Francisco, CA

6h•$60 - $65•Remote

About The Position

Our global payments and financial services client is seeking a B2B Product Marketing & Sales Enablement Manager to support the development and scaling of B2B marketing solutions for community issuer clients, including regional banks and credit unions. This role sits within a high-growth, volume-driven environment supporting 5000+ community financial institutions and is focused on building repeatable, scalable product solutions that can be commercialized across the issuer ecosystem. The consultant will operate in a highly strategic, internal-facing role that partners with product, marketing, and sales teams to design new solutions, define go-to-market strategies, and enable internal account teams with the tools and materials needed to drive adoption.

Requirements

Bachelor’s degree required; advanced degree preferred.
7–12 years of experience in B2B product marketing, product management, commercialization, or go-to-market roles.
Strong background in payments, financial services, commercial cards, or global payments.
Experience developing and scaling B2B product solutions in high-volume environments.
Proven experience in product solution development, including market research, ideation, and commercialization.
Strong expertise in product marketing, go-to-market strategy, and sales enablement.
Experience creating pricing models, product plans, and internal solution frameworks.
Ability to build repeatable, scalable toolkits and playbooks for internal teams.
Comfortable operating in highly strategic, internal-facing roles.
Strong analytical skills and ability to translate insights into product opportunities.
Strategic thinker with a strong commercial mindset.
Highly collaborative and comfortable influencing across functions.
Excellent communicator with strong internal stakeholder presence.
Proactive, self-directed, and comfortable operating in ambiguity.
Strong organizational skills with the ability to manage complex initiatives end-to-end.

Responsibilities

Lead the development of new B2B product solutions for community issuers, focused on scalable marketing and payments offerings.
Conduct market research and competitive analysis to identify gaps, opportunities, and emerging needs within the community issuer segment.
Ideate, define, and build product concepts, including value propositions, use cases, and positioning.
Create product plans, pricing frameworks, and commercialization strategies to bring new solutions to market.
Develop go-to-market strategies and sales enablement materials for internal Account Executives and sales teams.
Build repeatable toolkits, playbooks, and solution packages to help manage high-volume issuer demand.
Partner closely with internal stakeholders across Product, Marketing, Sales, and Strategy to ensure alignment between solution design and commercial execution.
Translate complex product capabilities into clear internal messaging and positioning.
Support internal training and enablement efforts to drive adoption of new solutions.
Continuously evaluate performance and feedback to refine product offerings and scale successful solutions.