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As a B2B Website Merchant and Digital Commerce Analyst at Concentrix, your primary focus will be on analyzing and enhancing the B2B Digital Platform for Aftermarket parts. This role is crucial in driving profitable sales and improving user experience across our digital commerce channels. You will be responsible for conducting in-depth analysis of B2B website performance metrics, including traffic, conversion rates, and customer engagement. Utilizing tools such as Salesforce Commerce Cloud and Google Analytics, you will gather insights to inform strategic merchandising and promotional efforts. Your analytical skills will help identify trends, patterns, and opportunities for optimization, ultimately enhancing the digital commerce experience for our clients. Collaboration is key in this role, as you will work closely with UX/UI designers to improve the B2B website's interface and navigation, ensuring usability and customer satisfaction. You will conduct user testing and gather feedback to pinpoint pain points and areas for improvement. Implementing A/B testing and other experimentation methodologies will be part of your responsibilities to boost conversion rates, repurchase frequency, and basket size. Additionally, you will oversee the creation, organization, and maintenance of product listings, pricing information, and promotional content on the B2B website, ensuring accuracy and consistency across all digital channels. Your role will also involve managing the technical aspects of the Salesforce commerce platform, including system integrations, payment gateways, and security protocols, in collaboration with the business and Corporate IT teams. Staying informed about the latest technologies and industry best practices will be essential to your success. You will create regular reports and dashboards to track key performance indicators (KPIs) related to digital commerce metrics and provide relevant recommendations based on your data analysis to increase revenue and operational efficiency. Communicating your findings to stakeholders and senior management through presentations and written reports will be a critical aspect of your position.
