B2B Marketing Specialist, Demand Generation
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About The Position
The Marketing Specialist is responsible for supporting our efforts to grow audience and revenue across our various Business to Business programs and initiatives, while also working across all customer segments (B2B, B2C, and R&D) to ensure cohesive marketing strategies. Our ideal candidate is independent, quick on their feet, and has the ability to juggle several projects without losing sight of long-term goals. Excellent communication skills are a must, along with attention to detail, the ability to work as part of a team, and a passion for marketing. As a marketing specialist, you will be responsible for supporting initiatives that tell the story of our products, services and benefits, contribute to our overall content marketing and engagement initiatives, and play a critical role in driving product sales. You will work with several cross-functional teams to ensure seamless integration, aligned messaging and coordinated execution. This position will support marketing for our pre-existing products, as well as the launch and nurturing of new ones. This position offers a lot of opportunities to innovate and create as part of a growing marketing team at the center of organization-wide transformation.
