B2B Marketing Campaign Specialist - EviCore Healthcare Solutions- Hybrid

Cigna • Morris Plains, NJ

402d • Hybrid

About The Position

The B2B Marketing Campaign Specialist at EviCore Healthcare Solutions is responsible for leading strategic marketing initiatives aimed at enhancing awareness and adoption of EviCore's solutions among health plan audiences. This role involves collaborating with various internal and external stakeholders to develop tailored marketing strategies, content, and campaigns that address the unique challenges faced by buyers in the healthcare sector.

Requirements

• 4+ years of experience in B2B and/or B2B2C marketing, preferably in healthcare marketing.
• Experience in developing thought leadership content such as articles and whitepapers.
• Strong writing ability to convert complex subject matter into simplified messaging.
• Critical thinking and creative problem-solving skills.
• Experience in developing and executing integrated marketing plans within budget and quality standards.
• Ability to analyze data and apply insights to strategic planning efforts.
• Strong relationship management skills to lead and influence cross-functional teams.
• Bachelor's and/or Master's degree in marketing or communications preferred.

Nice To Haves

• Experience with digital execution and measurement of marketing campaigns.
• Ability to work effectively in a rapidly changing environment.

Responsibilities

• Develop a strong understanding of buyers' unique challenges and opportunities to position offerings effectively.
• Lead market research initiatives to gather audience insights and develop action plans.
• Translate complex subject matters into compelling messages that address client needs.
• Collaborate with partners to create and distribute health plan-specific marketing strategies and campaigns.
• Plan and monitor comprehensive marketing campaigns, including strategic positioning and campaign analytics.
• Build effective product launch plans in partnership with product and development teams.

Benefits

• Flexible work environment with hybrid options.
• Opportunities for professional development and growth.
• Supportive company culture focused on diversity and inclusion.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Insurance Carriers and Related Activities
• Education Level: Bachelor's degree