B2B Institute (B2Bi) Research Lead

LinkedIn • New York, NY

413d • $123,000 - $192,000 • Remote

About The Position

The B2B Institute (B2Bi) Research Lead at LinkedIn is responsible for producing thought leadership and research in collaboration with academic and industry partners. This role involves leading research projects, creating content, and presenting insights to clients to help them implement effective marketing strategies. The position supports the commercialization of research through the B2B Edge Program, aiming to drive engagement and brand building in the B2B marketing space.

Requirements

• 7+ years in a research or consulting role with experience in business writing and market reporting.
• 2+ years of experience in advertising or marketing.
• Experience authoring and/or co-creating original thought leadership.

Nice To Haves

• Experience and/or knowledge of the B2B industry.
• Strong digital marketing experience.
• A strong record of achievement and content development.
• Excellent communication and influencing skills.
• Exceptional writing, presentation, and analytical skills.
• Excellent customer consulting skills.
• Insatiable curiosity and desire to cultivate learning agendas.
• Intellectual curiosity regarding marketing effectiveness principles.
• Entrepreneurial spirit to create scalable programs.

Responsibilities

• Lead or support research projects and produce Thought Leadership reports, articles, blogs, keynotes, and webinars.
• Support the planning process for upcoming research based on organizational priorities and market trends.
• Collaborate with internal teams and external research partners to validate findings and ensure alignment with goals.
• Serve as an expert on marketing effectiveness in client conversations, encouraging new mental models.
• Engage with external subject matter experts and thought leaders in B2B marketing.
• Create social media content to promote thought leadership across various channels.
• Present research findings in client meetings and industry events.
• Build a network of colleagues and stakeholders to adapt thought leadership to meet business objectives.
• Foster a culture of diversity, inclusion, and belonging.

Benefits

• Annual performance bonus
• Stock options
• Comprehensive health insurance
• 401(k) retirement plan
• Flexible work hours
• Paid time off
• Professional development opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees