AWM, Marcus by Goldman Sachs, Website Performance Marketing Strategist, Associate, Richardson, TX

Goldman Sachs • Richardson, TX

86d

About The Position

The Marcus US Marketing team is responsible for driving growth and end to end customer lifecycle management for millions of Marcus customers across our high yield savings and CD products. We're a data driven team that's hyper-focused on performance, measurable impact, customer insights & experience, and digital. We are also very collaborative, integrated with the business, providing strategic partnership with pricing, product, engineering, delivery / operations. Marcus is growing fast - and looking for bold thinkers and doers to help us fuel the next wave of growth. We have been very successful in our acquisition program to date, and are looking to expand our marketing program. Reporting to the Marcus public site team, the Website Performance Marketing Specialist will play a key role in Marcus's website strategy. They will be pivotal in optimizing our web performance through rigorous AB testing, effective content management, and proactive site monitoring. The ideal candidate will possess a strong understanding of A/B testing methodologies, content optimization strategies, and web analytics. They will collaborate closely with cross-functional teams, including design, development, and marketing, to drive continuous improvement in user experience and conversion rates. A key aspect of this role will also involve developing strategies for first-party data capture through valuable web interactions with prospects.

Requirements

• Bachelor's Degree (BA/BA)
• No more than 3-5 years of postgraduate experience in a marketing or digital strategy role
• Experience with the balance of strategic thinking, execution and measuring of performance and impact
• Demonstrated experience identifying and targeting audience segments
• Excellent communication and collaboration skills, with the ability to effectively liaise with cross-functional teams and external partners
• Detail oriented with strong project management skills and the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a dynamic environment while maintaining extremely high standards
• Interest in financial services category
• Have a growth marketing and optimization mindset
• Strong attention to detail and proactive risk management mindset

Nice To Haves

• AEM experience / other site content authoring a plus
• A/B testing experience a plus

Responsibilities

• Closely monitor site performance analytics and identify optimization areas, maintaining a backlog of future site opportunities
• Collaborate with the design team to develop new tests and hero assets that align with the overall content strategy and user experience goals
• Create regular reports of site results and ongoing initiatives
• Own AEM authoring responsibilities to support diverse business needs, including creating and updating website content, managing digital assets, and ensuring brand consistency across all web properties
• Maintain a deep understanding of AEM capabilities and best practices to maximize the platform's potential for content delivery and personalization
• Own and drive the A/B testing strategy, from conception to execution and analysis
• Build and maintain a comprehensive hypothesis list for future testing initiatives, as well as a detailed record of testing outcomes to inform future component development and site enhancements
• Ensure statistical rigor in test design and analysis, providing clear and actionable recommendations based on test results
• Work collaboratively across channels to execute site changes based on test results and learnings
• Develop and implement strategies for capturing first-party data through valuable web exchanges with prospects, such as interactive tools, gated content, and personalized experiences
• Work with marketing and analytics teams to leverage first-party data for targeted marketing campaigns and enhanced user personalization

What This Job Offers

• Industry: Securities, Commodity Contracts, and Other Financial Investments and Related Activities
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees