AWM, Marcus by Goldman Sachs, Paid Media Acquisition Marketing, Associate, Chicago, IL

Goldman Sachs • Chicago, IL

107d

About The Position

Across Wealth Management, Goldman Sachs helps empower clients and customers around the world to reach their financial goals. Our advisor-led wealth management businesses provide financial planning, investment management, banking and comprehensive advice to a wide range of clients, including ultra-high net worth and high net worth individuals, as well as family offices, foundations and endowments, and corporations and their employees. Our direct-to-consumer business provides digital solutions that help customers save and invest. Across Wealth Management, our growth is driven by a relentless focus on our people, our clients and customers, and leading-edge technology, data and design. Marcus by Goldman Sachs is the firm's direct-to-consumer business. Marcus combines the entrepreneurial spirit of a start-up with more than 150 years of experience. Today, we serve millions of customers across multiple products, leveraging innovative design, data, engineering and other core capabilities to provide customers with powerful tools and products that are grounded in value, transparency and simplicity. Marcus Deposits is one of the leading and fastest growing online banks, and acquisition marketing plays a critical role in growth. The Marcus acquisition marketing team is responsible for driving new customer acquisition through digital media channels efficiently and at scale, as well as managing and optimizing customers' experience on site to account application for the Marcus high-yield savings accounts and certificates of deposits products. The team is performance-driven and focused on operational excellence.

Requirements

• Bachelor's degree in relevant field.
• 5+ years of experience working on digital marketing campaigns.
• Experience with multiple different paid media channels, including but not limited to Paid Social, Programmatic Display, and Online Video.
• Experience managing multiple channels/campaigns at one time.
• Experience analyzing and reporting on KPIs for digital marketing channels.
• Experience working with vendors and supporting vendor relationships.
• Strong analytical skills, ideally web analytics.
• Excellent communication and presentation skills.
• Strong problem-solving and project management skills.
• Experience with GMP (CM, DV360, GA360, SA360, Google Ads), Facebook, and other marketing platforms.
• Proficiency with Google Analytics, Adobe Analytics, and other analytics software.
• Experience with Microsoft Excel (macros, pivot tables, VBA, etc.), Access and PowerPoint.

Nice To Haves

• Proficiency in SPSS, R, SQL and Tableau beneficial but not necessary.

Responsibilities

• Create, manage, and execute paid media campaigns across different channels aimed at driving new customer acquisition.
• Own the end-to-end strategy, planning, execution, optimization, budget management, analysis, and reporting for the team.
• Help the acquisition team stay current with industry trends and customer expectations to incorporate them into the optimization plan.
• Develop media plans for campaigns against business goals to execute multiple paid media channels.
• Develop short and long term digital advertising strategy with the goal of driving new customer acquisition.
• Lead influencer marketing initiative with paid media amplification.
• Work collaboratively across internal marketing team members and external digital agency partners to support both new and current digital marketing campaigns.
• Manage the marketing deliverable cycle including initial planning, creative briefing, implementation, monitoring optimization, analysis and reporting.
• Lead day-to-day operations of paid media campaigns and maintain a high-standard of operational excellence.
• Review and analyze campaign performance on daily, weekly, and monthly basis; develop reporting dashboards and conduct deep dive analysis as needed.
• Lead marketing technology strategy including cookie-less solutions.
• Manage marketing/technology vendor relationships.
• Provide recommendations around areas of new opportunity for traffic growth to the website.

Benefits

• Diversity and inclusion initiatives.
• Training and development opportunities.
• Firmwide networks.
• Wellness and personal finance offerings.
• Mindfulness programs.

What This Job Offers

• Career Level: Mid Level
• Industry: Securities, Commodity Contracts, and Other Financial Investments and Related Activities
• Education Level: Bachelor's degree