AVP Principal - Banking & Lending

LPL Financial•San Diego, CA

4d•Hybrid

About The Position

AVP Experience Design Lead LPL Financial What if you could shape the next generation of digital banking and lending experiences? At LPL Financial, we empower professionals to shape their success while helping clients pursue their financial goals with confidence. What if you could define a product experience vision, create north‑star journeys, and deliver compliant, scalable experiences across responsive web and native applications? What if you could work with Product, Engineering, Research, and Compliance to translate customer needs and business requirements into high‑performing digital solutions? If you're ready to take the next step, discover what’s possible with LPL Financial. Job Overview We are seeking an AVP‑level Experience Design Lead to guide the end‑to‑end experience strategy for LPL’s banking and lending enterprise portfolio. The role includes setting experience strategy, hands‑on design execution, and design system stewardship. This position collaborates with product, engineering, research, legal/compliance, and architecture teams to deliver solutions that meet customer, business, technical, and regulatory requirements.

Requirements

10+ years of experience in UX design, including work in financial services (banking, lending, credit, or fintech).
5+ years designing responsive web and native mobile flows for banking and lending use cases (e.g., high‑net‑worth personas; Lending/Loan Accounts; CMAs; Bill Pay and Transfer Money; Checking/Savings; Debit Cards; Fraud prevention; Statements).
5+ years using Figma, FigJam, Miro, and UserTesting.com for design, collaboration, and research support.
5+ years applying Agile methodologies and human‑centered design processes across discovery, delivery, and measurement.
Portfolio demonstrating complex enterprise experiences across customer‑facing and internal applications.
Experience defining experience vision, north‑star journeys, and measurable outcomes.
Ability to structure information architecture, workflows, and componentized patterns across platforms.
Experience applying accessibility standards (e.g., WCAG) and platform guidelines for responsive web and native apps.
Experience facilitating workshops and documenting requirements, use cases, and acceptance criteria.
Experience operating within regulatory and technical constraints to deliver compliant designs.

Nice To Haves

Bachelor’s degree in Design, HCI, Human Factors, or a related field.
Experience scaling multi‑product design systems and governance.
Familiarity with AI‑assisted design and productivity tools (e.g., Cursor, Lovable).
Experience with fraud prevention, statements, and servicing workflows in regulated environments.
Experience collaborating with risk, compliance, and operations functions.

Responsibilities

Lead the UX strategy and define north‑star journeys for enterprise banking and lending products.
Create end‑to‑end journeys, user flows, information architecture, wireframes, and high‑fidelity prototypes for responsive web and native apps.
Collaborate with Product, Engineering, Research, Legal/Compliance, and Architecture to align requirements, constraints, and acceptance criteria.
Facilitate discovery workshops, requirements‑gathering sessions, and alignment meetings; document decisions, dependencies, and outcomes.
Contribute to multi‑product design system components, patterns, guidelines, and governance; maintain accessibility and compliance standards.