AVP of Marketing - GA - On SIte

Vensure Employer Solutions-posted 3 days ago
Full-time • Executive
Onsite • Duluth, GA
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Vensure Employer Solutions is the largest privately held organization in the HR technology and service sector, providing a comprehensive portfolio of solutions, including HR/HCM technology, managed services, and global business process outsourcing (BPO). The company and its service providers collectively serve over 95,000 businesses and process over $135B in annual payroll. As a "One Employer Solution” headquartered in Chandler, Arizona, Vensure helps thousands of businesses streamline and grow their operations with custom strategies that benefit both employers and employees. The AVP of Marketing drives the strategic marketing initiatives for the Company's B2B operations. This role is critical in developing and executing comprehensive marketing strategies that align with our business goals, support growth, and deliver measurable outcomes. The AVP of Marketing plays a pivotal role in ensuring the success of our marketing efforts by leveraging deep market insights and a keen understanding of customer needs in the B2B sector. This leader will oversee the marketing team and collaborate closely with senior executives, sales teams, and managers to ensure consistent messaging, brand positioning, and effective market penetration.

  • Strategic Leadership: Serve as a trusted marketing strategist for the executive leadership team, providing expert counsel on market trends, competitive positioning, and customer engagement strategies.
  • Marketing Excellence: Lead the creation and execution of marketing strategies that drive adoption, engagement, and retention. Ensure alignment with sales and product teams to meet growth objectives.
  • Campaign Development and Execution: Oversee the design and implementation of integrated marketing campaigns that drive lead generation, customer acquisition, and revenue growth.
  • Team Leadership: Manage and mentor a team of marketing professionals to ensure high performance and alignment with company goals.
  • Market Insights and Analysis: Utilize data analytics to gain actionable insights into market trends, customer behavior, and campaign performance. Translate findings into strategies that enhance ROI.
  • Brand Management: Ensure consistent brand positioning and messaging across all touchpoints, reinforcing key messaging.
  • Collaboration and Alignment: Work cross-functionally with sales, product, and operational teams to ensure cohesive strategies and seamless execution.
  • Vendor Management: Oversee relationships with external agencies and consultants to ensure high-quality deliverables and cost-effective solutions.
  • Occasional domestic travel will be required to attend team onsite meetings, client visits, customer events, industry conferences, and training sessions. This may include air travel, ground transportation (including cars, taxis, or rideshare services), and in some cases potential public transportation
  • Build, maintain and promote relationships with team members, peers across disciplines, and all other company team members ensuring effective coordination of communications and services affecting clients.
  • Attend webinars and training to stay up to date on best practices related to the company and department.
  • Complete projects and other duties as assigned by supervisor
  • Ability to lead high-performing teams, execute innovative marketing campaigns, and analyze data to make informed decisions.
  • Expertise in B2B marketings, CRM-driven performance marketing, and aptitude for translating business objectives into actionable marketing plans.
  • Proven ability to lead and inspire multidisciplinary teams in a fast paced, results-oriented environment.
  • Strong analytical skills with the ability to interpret complex data sets and translate insights into actionable strategies.
  • Excellent communication and interpersonal skills, with a track record of building relationships with executive teams and other key stakeholders.
  • Proven experience managing marketing budgets and delivering measurable ROI.
  • Knowledge of marketing automation tools, CRM platforms, and digital marketing best practices.
  • Entrepreneurial mindset with a proactive approach to identifying opportunities and solving challenges.
  • Ability to meet deadlines under pressure and multitask effectively in a fast-paced environment.
  • Bachelor's degree in marketing, business, or a related field or equivalent combination of experience, skills, education (including other relevant non-traditional degree programs, certifications, or job training programs) required.
  • Minimum of ten years' experience in marketing, with at least seven years in senior leadership roles within B2B environments.
  • Demonstrated expertise in marketing, including go-to-market strategies, customer journey mapping, and CRM-driven campaigns.
  • Bilingual proficiency in English and Spanish (both written and spoken).
  • This role requires a valid, non-restrictive driver's license as it involves occasional travel to onsite meetings, client visits, customer events, industry conferences, and training sessions
  • MBA or advanced degree preferred.
  • Health Insurance : Medical, dental, and vision coverage
  • Retirement Plan : 401(k) with company match
  • Paid Time Off : PTO, Holidays, Parental leave and Sick Leave provided as required by applicable state law
  • Other Benefits : Life insurance, short term disability, long term disability, employee assistance program (EAP), flexible spending account (FSA), health savings account (HSA), Identity theft protection, critical illness, accident, cancer, hospital protection, legal and pet insurance.
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