AVP of Marketing and Digital UX

Seattle Credit Union

28d • Hybrid

About The Position

We are looking for an AVP of Marketing & Digital UX who will be a key member of the Brand and Marketing team. You are driven to make a positive impact on the member experience. You are a strategic thinker with a bias for action. You love seeing those strategies come to life through working in marketing and digital tools and maximizing the member experience. You have a relentless pursuit of excellence while bringing others along. You do not settle for mediocrity and are comfortable with challenging the status quo. If you’re always looking for more innovative ways of working, thoughtful, intentional, and collaborative, we would love to talk to you!

The AVP of Marketing & Digital UX will manage the marketing production staff and a suite of digital marketing assets and channels, including seattlecu.com, and UX for online, and mobile banking. You will get the opportunity to lead the development of roadmaps to support the advancement and innovation of digital tools. Creating member oriented UX and content strategies that inform SEO and SEM will be crucial to taking the credit union to the next level. This is an exciting opportunity to bring forth new ideas and see those ideas come to life!

Requirements

• Associate’s degree or equivalent in a related field
• Seven (7+ ) or more years of experience in marketing management.
• Five (5+) or more years’ experience with digital UX strategy and marketing management .
• Three (5+) or more years coaching and/or leading people
• Deep experience with CMS systems, specifically Wordpress
• Experience with analytic and optimization tools: Google analytics, heat maps (i.e. Crazy Egg, Hotjar), other website and digital tools, as needed.
• Support and partner on Marketing contracts, budgets, and invoice process
• Understanding of and experience collaborating with Risk and Compliance on all aspects of our digital marketing member experience.
• Experience with HubSpot, Marketo, or other similar CRM platform
• Social media management – organic and/or paid: strategy and content. Including the use of aggregator tools (i.e. Hootsuite, Sprout)
• Excellent interpersonal, verbal communication, analytical, critical thinking, and creative problem-solving skills.
• Ability to accommodate flexing priorities.
• Solid understanding and ability to manage project timelines and schedules.
• Proficiency with Microsoft Office applications (Outlook, Word, Excel, Teams, SharePoint, PowerPoint, Visio).

Nice To Haves

• Bachelor's degree in a related field
• Financial Institution background
• Paid search management experience: keywords, ads, managing budget/bids and relevant support tools (i.e. SemRush).
• Experience with Raddon Integrator mCIF system.
• Adobe Experience Manager (AEM) – CMS experience
• SharePoint site management experience, including submission forms and process, posting articles, building site pages.
• Bilingual, Spanish preferred

Responsibilities

• Develop and manage the annual marketing plan and budget.
• Conduct user research, usability testing, and data analysis to inform design decisions.
• Create wireframes, prototypes, and user flows to communicate design concepts.
• Collaborate with product managers, developers, and designers to deliver seamless digital experiences.
• Advocate for accessibility, inclusive design, and responsive best practices.
• Monitor performance metrics and user feedback to continuously improve digital UX.
• Develop and implement comprehensive marketing strategies aligned with the institution's goals and objectives.
• Develops monthly campaign reporting to educate partners and staff and optimize results.
• Plan, execute, and oversee multi-channel marketing campaigns, including digital, print, social media, community, and email marketing.
• Analyze market trends, customer insights, and competitive landscape to identify opportunities for growth.
• Define and track key performance indicators (KPIs) to measure the success of marketing initiatives.
• Manage the Seattle Credit Union marketing member experience and website through innovative UX strategy.
• Lead the content strategy, process, and the content development of marketing tools, including the website.
• Oversee and partner on the search engine optimization and overall keyword management (SEO & SEM) for digital marketing, including the website.
• Managing all aspects of the Google Universe for SCU, including Business Profile, Account Manager, Analytics and Tag manager, etc. This would include working with partners for appropriate tagging and tracking for paid media.
• Collaborate and partner closely with the Marketing team for broader strategic initiatives, devising opportunities for improvement of content, process, and marketing channel alignment.
• Manage and leverage data integrity, automation, and analytics tools to track campaign performance and customer engagement metrics. These include Alpharank, Hubspot, and Raddon Integrator.
• Allocate budgets across campaigns and monitor spending to maximize ROI. Generate reports and provide actionable insights to optimize future marketing strategies.
• Oversee Marketing compliance adherence
• Supervise and mentor a team of marketing professionals, providing guidance and performance feedback.
• Manage relationships with external vendors, agencies, and partners to ensure high-quality deliverables.
• Establishes and maintains collaborative relationships with all levels of teammates across the organization.
• Maintain regular and punctual attendance.
• Other duties as assigned.

Benefits

• Seattle Credit Union supports and invests in our employees. We offer many great benefits, including low-cost medical contributions and zero contributions for dental and vision plans. Additionally, SCU offers a generous paid time off program and a 401k plan with a dollar-for-dollar employer match up to 5%.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: Associate degree
• Number of Employees: 11-50 employees