AVP, Marketing - Confidential Client
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About The Position
The AVP, Marketing position at Synchrony is a pivotal role responsible for leading projects that drive the growth of the client credit card program. This role focuses on executing, analyzing, and optimizing marketing campaigns while evolving the program's omni-channel marketing strategies. The successful candidate will assist in the development of the overall marketing plan across all channels, ensuring alignment with the client's business objectives and strategic vision. The position offers flexibility in work arrangements, allowing employees to work from home or from one of the company's hubs, with occasional requirements to attend in-person meetings or training sessions. In this role, the AVP will partner with both business and client teams to develop and implement dynamic annual growth plans. Establishing and nurturing key relationships at all levels of the partner organization is essential. The AVP will be responsible for optimizing marketing spend and pursuing additional funds to meet growth goals. Identifying target portfolio segments for business gain and implementing programs to grow these segments will be a key focus. The role also involves managing the value proposition, tracking industry trends, and ensuring program profitability through continuous enhancements. The AVP will monitor and manage the performance of key credit and marketing metrics against the plan, assisting in the development of Synchrony's financial planning cycle. This position requires a strategic thinker who can develop actionable plans to drive business results, with a strong emphasis on collaboration and communication across various levels of the organization. The ideal candidate will have a proven track record in marketing leadership, particularly within the retail or financial services sectors, and will be adept at managing digital channels and product management.
