AVP, Director of Marketing Analytics
First Horizon•Baton Rouge, LA
180d
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About The Position
First Horizon Bank is seeking a Director of Marketing Analytics to provide the insight and analytics reporting infrastructure to lead strategy and marketing decision-making for First Horizon. As the Director of Marketing Analytics, this role will drive initiatives that impact the growth of the First Horizon's market positioning, customer segmentation, data analysis, and analysis reporting across all channels. This role reports directly to the SVP Head of Marketing Analytics, and is responsible for helping to improve customer engagement, marketing decision making, and strategy through analytics.
