AVP, CRM, LUXE
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About The Position
The Consumer Data Activation Lead is a key member of our organization responsible for managing their brand's day-to-day CRM business and drive revenue for D2C. As part of the US Luxe CDMO, the AVP of CDALs / CRM will lead the activation team. This role will support the long-term vision of developing data-driven consumer marketing to build profitable, long-term customer relationships. This individual will evolve the division's approach to loyalty and database driven strategies, while providing consumer insights and learnings to cross-functional leaders. The AVP of CDALs will collaborate with multiple stakeholders to drive direct-to-consumer programs and merge learnings from multiple data sources to create channel level strategies. This role will analyze and optimize current programs, while collaborating on the implementation of new ones. Among these responsibilities, the AVP will also be expected to lead a team collaboratively and cross-functionally to provide clear objectives and outcomes through open and direct communication.
