AVP, Client Services

Snow Companies•Williamsburg, VA

About The Position

The Associate Vice President, Client Services is the “face” of Snow Companies and reports to Vice President, Senior Vice President, or Executive Vice President. They serve as an agency leader, strategically guiding clients to achieve their communication and business objectives, fostering brand growth through deep category knowledge, strategic marketing acumen, value-added relationships, and a genuine passion for patients. An Associate Vice President, Client Services typically has the responsibility for managing several clients, works with a high level of independence, grows business, proficiently manages and develops others, has deep operational knowledge, fosters collaborative cross-functional teams, and exhibits strong strategic leadership. Snow’s business is centered around the patient journey, and the Associate Vice President, Client Services like all positions at Snow, must be open, compassionate, and sensitive to the unique life experiences of our patients and caregivers. The Associate Vice President, Client Services must be able to incorporate the unique patient/caregiver experience into the strategies and solutions we provide to our clients.

Requirements

6+ years of pharma or healthcare advertising; Patient experience preferred
Strong communication/presentation skills
Ability to craft presentations (new business, creative, tactical, strategy, selling)
Ability to travel
Significant background in pharmaceutical advertising; Account Services
Ability to lead a team
Strong mentoring and coaching skills
Entrepreneurial skill at organically building business
Management experience
Proficient in Microsoft PowerPoint, Excel, and Word.

Responsibilities

CLIENT RELATIONSHIP: Develop and maintain meaningful and productive client relationships at all levels to ensure that strategic recommendations and tactical deliverables surpass client expectations.
Initiate ongoing communication with clients to manage and align expectations, ensure staffing resources and performance expectations are met, and provide strategic counsel.
Contribute to the overall client financial management and establish and meet internal client revenue targets.
Provide proactive counsel on external marketplace, competitive pressures, and brand influences, sell agency expertise, gain consensus on patient programs, and develop strategic initiatives.
STRATEGY: Work with clients to drive strategic efforts that solve their business and communications problems.
Propose ideas and strategies to capitalize on new opportunities and influence decision-making.
The Associate Vice President, Client Services demonstrates the expertise that the client relies on for innovation and strategic counsel within the patient community including a strong grasp of digital trends in healthcare and the ability to interpret reports leveraging brand knowledge for client insight generation.
The Associate Vice President, Client Services will maintain a strong market knowledge of existing competition and pipeline products in brand category.
With a passion for the patients and acquiring knowledge, the Associate Vice President, Client Services is knowledgeable in brand, category, industry, and communication trends and proactively shares knowledge and point of view.
ORGANIC GROWTH: Drive a business-building orientation on account teams, secure organic growth opportunities, actively pursue and engage prospective clients to acquire new business and build agency partnership opportunities.
MENTORING: Effectively lead and support employee-engagement opportunities and foster cross-discipline relationships to better our agency’s culture, resources, talent development, and marketplace position.
Set clear performance expectations, communicate alignment between individual roles and overall organizational strategy, and deliver on employee value proposition.
Support and leverage talent programs and initiatives.
Conduct regular meetings with the Account Team.
Maintain close contact with everyone on the team and is aware of all ongoing projects.
Provide support, guidance, and resources as necessary
Manage product strategy and ensure tactical implementation relating to product strategy
Provide short- and long-term direction relating to product strategy
Strong grasp of digital trends in healthcare and ability to interpret reports leveraging brand knowledge for client insight generation
Confer with Account Team for internal issue resolutions related to team dynamics
Mentor, review ongoing performance results, and identify needs or development of team members.
Implement coaching or mentoring partnerships as appropriate
Keep Senior Leadership apprised of key issues regarding account status
Manage the workload of the team members assigned to the brand, ensuring that all tactics contained in the SOW are being executed in a strategic and timely manner
Ensure that account team is trained appropriately with respect to writing contact reports, creative work plans, strategic points of view, agency processes, and brand market knowledge
Maintain a strong market knowledge of existing competition and pipeline products in brand category
Review and approve all materials before client review
Flawless management of account finances, including forecast, income generation, and reporting to Senior Leadership within accounts
Partner and collaborate with Creative Team (in terms of brand strategy) for development of materials
Analyze business developments within brand/disease category, as well as competitive landscape in order to identify, and propose new areas for business growth
Lead development of strategic recommendations to clients and look for opportunities to “upsell” Snow’s programs and services
Manage multiple accounts
Develop SOWs for clients
Prepare for and attend strategic planning meetings with clients
Develop internal processes and procedures for best practices across company
Travel is a requirement of this role.
The AVP may be asked to perform additional duties and responsibilities consistent with those listed above based upon business needs.