Synchrony is looking for a flexible, driven, entrepreneurial minded marketer to help us expedite growth from our Specialty Vision market. This role will work with sales and internal teams to innovate and execute B2B and B2B2C marketing strategies/campaigns that drive brand awareness, practice acquisition, engagement, applications and usage of the CareCredit credit card at client locations. Role will work closely with analytics to monitor results and adjust tactics based on impact. This role will support multiple business lines with dynamic responsibilities based on business needs. Because of this, the ideal candidate will excel in uncertain, fast-paced environments and have the ability to juggle multiple responsibilities ranging from building marketing plans and managing partners and clients to innovating and executing B2B and B2B2C lead gen, nurture, conversation, activation and engagement campaigns. Ideal person will be digitally savvy and have experience with Account-Based Marketing, DTC acquisition campaigns, Salesforce, B2B client marketing, and B2B2C marketing as they could be working across channels such as web sites, email, digital, and social as well as traditional DM channels. The role works closely managing internal and external agency partners to develop creative marketing plans. A strong comprehension of integrated marketing channels and media buying fundamentals is critical. You must be able to craft a story with data and be comfortable partnering internal senior leadership to manage partnerships, create business development pitch decks, develop content and manage industry/client strategic projects to drive B2B and B2B2C growth for Health & Wellness.