Automotive Vertical Marketing

Applied Intuition•Sunnyvale, CA

18h•Onsite

About The Position

We are looking for an Automotive Vertical Marketing person to deepen Applied Intuition's presence and influence across the global automotive ecosystem. In this role, you will serve as the connective tissue between our product capabilities and the market by translating customer and competitive intelligence into compelling positioning, go-to-market strategies, and content that resonates with automotive OEMs, Tier 1 suppliers, and industry stakeholders.

Requirements

4+ years of experience in product marketing, segment marketing, or competitive intelligence at an automotive OEM, Tier 1 supplier, or automotive technology company
Bachelors Degree in Engineering
Strong command of the automotive development lifecycle and an understanding of how software tools and platforms are evaluated and adopted
Demonstrated ability to translate complex technical capabilities into clear, differentiated positioning for technical and executive audiences
Experience conducting rigorous competitive analysis and synthesizing insights into actionable recommendations

Responsibilities

Develop and maintain a deep understanding of the automotive ecosystem, including OEM programs, Tier 1 and Tier 2 supplier dynamics, emerging technology trends, and the competitive landscape for automotive technologies
Conduct ongoing competitive analysis to track competitors' positioning, product capabilities, go-to-market strategies, and customer wins to translating findings into actionable insights for Sales and Product teams
Define and own segment-level messaging and positioning for the automotive vertical, ensuring differentiation is clear and consistent across all customer touchpoints
Build and execute vertical marketing programs including thought leadership content, industry event strategy, account-based marketing campaigns, and customer case studies
Partner with Business Development and Sales to equip the team with materials such as battle cards, solution briefs, presentation decks, and objection-handling guides
Engage directly with automotive customers and prospects to gather market intelligence and validate messaging
Track key industry forums, standards bodies, and publications to ensure Applied Intuition remains at the forefront of automotive industry discourse
Contribute to pipeline and revenue goals by supporting demand generation activities tailored to automotive buyers