Automotive Marketing Director

Chevrolet • Baden, PA

404d

About The Position

The Marketing Director at Wright Automotive Group is a pivotal role responsible for leading the dealership's marketing initiatives. This position involves developing and executing comprehensive marketing strategies aimed at driving sales and enhancing brand visibility. The Marketing Director will oversee both digital and traditional marketing efforts, ensuring alignment with sales and service departments to maximize customer satisfaction.

Requirements

• Bachelor's degree in marketing, business administration, or related field.
• Proven experience in automotive marketing, preferably with a dealership background.
• Strong understanding of digital marketing trends and best practices.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.

Responsibilities

• Develop and implement innovative marketing campaigns to attract and convert customers.
• Oversee all aspects of digital marketing, including website management, SEO, SEM, social media, and email marketing.
• Manage traditional marketing channels such as print advertising, radio, and TV.
• Analyze marketing data to measure campaign effectiveness and identify opportunities for improvement.
• Collaborate with sales and service departments to ensure alignment and maximize customer satisfaction.

Benefits

• Competitive salary
• Benefits package
• Opportunities for professional growth

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Motor Vehicle and Parts Dealers
• Education Level: Bachelor's degree