Audience Strategy Editor, Opinion Shows

The New York Times • New York, NY

2d • Onsite

About The Position

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
New York Times Opinion is hiring an ambitious, strategic thinker to serve as the lead Audience Editor for our Shows.
This role will lead the rollout and growth of our video and audio products, ensuring they are optimized for maximal impact. The ideal candidate will be a sharp synthesizer of data – someone who can look at audience trends and identify coverage opportunities and areas for innovation. We're looking for someone with a strong understanding of social video platforms, who keeps on top of the latest developments in technology and user behavior. The Audience Strategy Editor should have a clear vision for how the Times’s rigorous journalism and commentary fits into the video ecosystem.
Candidates should have experience developing video rollout strategies and a proven track record of driving video engagement and reach.
This is an in-office position, based in New York City and includes regular attendance in the office four days each week. There may be some flexibility to work remotely per your departmental guidance.

Requirements

• 5+ years' experience working in a media company or other relevant organization, ideally with a proven track record and experience in audience engagement
• Strong grasp of the social platforms and what resonates on each
• Familiarity with emerging platforms.
• Strong organizational and project management skills
• Analytical skills with the ability to interpret video data into actionable feedback.
• Demonstrates support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world

Nice To Haves

• Experience providing audience insights and feedback to talent
• Familiarity with the work of video or audio producers
• Experience working directly with major social platforms

Responsibilities

• Create a growth strategy for all Opinion audio and video products.
• Synthesize data to develop a strategy for optimizing our shows for maximal reach and impact.
• Make recommendations on pilot projects and spin-offs, to ensure they can reach their intended audiences.
• Offer direction on staffing shows to maximize audience potential.
• Lead the rollout of video shows across on-site and off-platform channels, coordinating with hosts, producers, video journalists, and visual designers.
• Work with operations and production teams to execute on new show launches, social media strategy and content framing.
• Develop and Lead distribution strategy and platform partnerships by developing platform-specific strategies and benchmarks to assess channel health. Pursue close relationships with platform partners, leveraging their knowledge to inform distribution strategy.
• Track show performance, and deliver daily, weekly, and monthly reports that highlight wins, weak episodes, and opportunities for improvement.
• Demonstrate support for our value of journalistic independence and our mission to seek the truth and help people understand the world.
• Liaise with other departments to shape strategy, report on our successes, and optimize our work.

Benefits

• dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock.
• Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed