Audience Operations Analyst (New York, NY/Reno, NV Hybrid, US)

Bombora•New York, NY

6h•$65,000 - $70,000•Hybrid

About The Position

The true B2B data pioneer, Bombora connects the B2B ecosystem in a one-of-a kind Data Cooperative—enabling a holistic view of an account’s research and consumption behavior. From this data, Bombora derives actionable insights that make it possible for brands, agencies, and publishers to identify, understand, and identify their prospects and customers, throughout the buyer and user experience, across the activation platforms of choice. Bombora is continually recognized by analyst firms as a leader in Intent data powering GTM data solutions. As an Audience Operations Analyst, you will play a crucial role in a dynamic team that provides audience recommendation and audience distribution services to Bombora customers including Fortune 500 companies and major advertising agencies and platforms. Your primary responsibilities will include helping to develop and execute strategies to distribute targeted audiences across various advertising channels and platforms, ensuring campaigns reach their desired destinations and client deadlines are met. Additionally, you will leverage data-driven insights and both internal and external tools to develop actionable audience strategy recommendations.

Requirements

A bachelor’s degree from 4-year university, or equivalent experience preferred
Customer service oriented; responsiveness to inbound requests is critical
Methodical, highly organized, and detail-oriented
Ability to successfully operate autonomously, and as a member of a team, to complete tasks in a timely manner
Proficient in Microsoft Excel
Strong problem-solving skills

Nice To Haves

Knowledge of digital advertising ecosystem including ad serving
Demand Side Platform and Data Management Platform technologies. (The Trade Desk, DV360, Xandr, LiveRamp, Eyeota, BlueKai, Adobe Audience Manager, etc.)
Passion for data or technology

Responsibilities

Facilitate delivery of custom data deliverables to ad-buying platforms.
Stay abreast of industry trends and best practices in audience distribution.
Serve as primary point of contact for customer data requests via our service desk
Assist clients in devising creative and effective targeting strategies at the pre-sales stage.
Utilize internal analytics tools and techniques to develop meaningful audience segments based on demographics, behaviors, and intent data.
Employ data visualization tools to present findings effectively.
Collaborate with internal teams to understand client goals and translate them into targeted audience recommendations.
Identify opportunities for audience expansion and optimization, ensuring campaigns reach the desired target audience.
At times collaborate with the Product, Sales, and Engineering teams to further develop and improve Bombora’s Audience Solutions and Measurement products.
Support customer growth through client calls, demos, and troubleshooting consultation.