Audience Development Manager

City Cast•Denver, CO

1d•$75,000 - $110,000•Remote

About The Position

City Cast is seeking a passionate community and brand builder to join our City Cast Denver team as Audience Development Manager. This person will be the engine behind our local audience growth efforts and our broader relationship with our fans in your city. The ideal candidate comes prepared to build fandom around this new local media brand through marketing tactics including social media strategy, partnerships, membership and events.

Requirements

2+ years experience in social media, audience engagement, or community management
Experience driving audience growth strategies for a brand
Deep knowledge of Denver’s local culture, institutions, events, who is influencing who, and online communities
Strong writing and voice skills — you know how to sound human, engaging, and on-brand
Familiarity with TikTok, Instagram, Reddit, and short-form video content creation
Highly organized, self-directed, ready to roll up your sleeves, and energized by connecting with people
A collaborative spirit who thrives in a startup-like environment

Responsibilities

Be the cultural pulse of the brand on social media, knowing what matters to the local community, who is influencing local culture, and what content matters most to our audience. Use this knowledge to inform local podcast and newsletter topics and also to inform HQ marketing approaches
Work with Executive Producer, Creative Producers and Host to develop content and engagement approaches across TikTok, Instagram, YouTube, and Reddit
Engage with our audience daily across all platforms, including monitoring and responding to comments and DMs on IG, TT, Spotify, YouTube, Reddit and other key audience touchpoints
Identify and share back analytics, trends, wins, and learnings from social performance
Monitor all local audience-facing platforms and touchpoints to ensure consistency with City Cast’s brand, voice, and overarching marketing strategy
Develop approach to localized marketing plan and budget spend in conjunction with national marketing team
Collaborate with the marketing by executing on partnerships, sponsorships, events and collaboration opportunities with local organizations and like-minded brands.
Help execute PR opportunities at the local level.
Collect and create local content for marketing team to use in ads promoting City Cast Denver
Collaborate with the national membership team to optimize the local member experience
Share back local insights, cultural dynamics, city trends, and innovative ideas with City Cast marketing and membership teams to inform our work nationally