Audience Development and Marketing Coordinator, MM+M

Haymarket Group Limited • New York, NY

392d • $55,000 - $60,000

About The Position

The Audience Development and Marketing Coordinator at MM+M will be instrumental in enhancing audience engagement and managing marketing campaigns to facilitate growth across various channels. This role requires a strategic thinker with a blend of creative and analytical skills to drive initiatives that support MM+M's brand presence and revenue goals.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2+ years of marketing experience, preferably within the media industry.
• Proven experience in social media management and content creation.
• Strong analytical skills for data-driven decision making.
• Excellent written and verbal communication skills with attention to detail.
• Ability to manage multiple projects simultaneously with strong organizational skills.
• Creative problem-solving skills.

Nice To Haves

• Knowledge of search engine marketing (SEM), paid social media, and digital advertising strategies.
• Familiarity with graphic design tools such as Canva.
• Experience using marketing automation platforms like Eloqua, Omeda, and Unity.

Responsibilities

• Oversee audience development, campaign strategy, and performance tracking for MM+M's key annual initiatives.
• Design and optimize onboarding journeys for new subscribers and registrants.
• Lead efforts to grow subscription numbers, managing the prospecting, renewal, and re-qualification process.
• Develop and execute marketing strategies to boost digital engagement and increase paid subscriptions.
• Coordinate and deploy digital editorial editions to engage MM+M's audience.
• Manage media partnership barter agreements with industry trade shows and events.
• Create and manage social media content across multiple platforms.
• Partner with sales teams to produce marketing collateral and promotional campaigns.
• Monitor marketing campaign performance and provide data-driven insights.
• Craft visually appealing and persuasive email campaigns that communicate MM+M's value proposition.
• Ensure timely execution of marketing plans and coordinate project schedules.
• Support the MM+M sales team in achieving revenue goals.

Benefits

• A competitive compensation package with a salary range of $55,000 - $60,000.
• Paid annual vacation, holiday, and sick time off.
• Comprehensive health plans including medical, dental, and vision.
• Competitive 401(k) investment options and generous company matching program.
• Life insurance.
• Commuter benefits.
• Employee referral awards.
• Tuition reimbursement.
• Training opportunities through industry-recognized programs.
• A creative and passionate workplace with a fun, collaborative team environment.
• Three Week 'Work from Anywhere' benefit.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Publishing Industries
• Education Level: Bachelor's degree