Audience Analytics, Insights and Strategy Director

The Washington Post

122d • $154,000 - $236,600

About The Position

The Washington Post is seeking an experienced, strategic and collaborative leader to serve as director of Audience Analytics, Insights and Strategy. This role will help shape and execute our newsroom’s audience strategy, with a focus on activating data-informed practices that expand the reach, engagement and impact of our journalism. Understanding audience behavior, trends and needs — and turning that knowledge into actionable strategy — is core to how we grow and evolve as a newsroom. This leader will help connect the dots between our data, platforms, tools and editorial strategy. They will oversee a portfolio that spans audience analytics and insight generation, experimentation, training, and platform and article health, including a focus on search, social, newsletters and site optimization. They will work in close partnership with editorial and audience leaders across the organization to ensure our journalism meets readers where they are and performs to its highest potential. The ideal candidate is a newsroom-savvy strategist with a deep understanding of audience data and a passion for translating insights into action. They should be an experienced manager of people and projects, skilled in bringing clarity and momentum to complex efforts. A strong candidate will be able to move seamlessly between high-level planning and tactical execution, from leading strategic initiatives to advising individual teams on best practices or engagement opportunities. This role reports to the Head of Audience Strategy and Growth.

Requirements

• 10+ years of relevant experience in audience development, analytics or content strategy.
• Proven ability to translate complex data into clear, actionable strategies.
• Proficiency in SQL, Python and data visualization tools; experience working with large datasets to extract insights that drive editorial decision-making.
• Familiarity with data infrastructure and reporting environments (e.g., Looker, Tableau, Google Analytics, Adobe Analytics); ability to partner with technical teams to improve data pipelines, dashboards and newsroom tooling.
• Strong track record of managing teams and cross-functional projects.
• Excellent communication and stakeholder management skills.
• Familiarity with newsroom culture and editorial workflows; direct newsroom experience strongly preferred.

Responsibilities

• Serve as a senior strategic partner to the Head of Audience Strategy, helping define and operationalize audience growth priorities across the newsroom.
• Lead a cross-functional portfolio spanning analytics, insights, training, experimentation and content strategy.
• Guide and manage a team focused on delivering actionable analysis, experimentation frameworks and best practices across desks and story formats.
• Oversee platform and article health initiatives, identifying opportunities to improve performance across the homepage, social media, search and emerging platforms.
• Partner with editorial, product, data and engineering teams to improve newsroom tools and workflows that support data-informed decision-making.
• Design and oversee training programs to ensure all newsroom staff are equipped to make strategic, data-informed choices in their work.
• Develop and lead newsroom-wide growth experiments and special projects aimed at reaching and engaging new audiences.
• Create and maintain frameworks for assessing coverage performance and aligning content strategy to audience opportunity.
• Communicate insights and strategy clearly to a range of stakeholders, including newsroom leadership, reporters, editors and technical partners.

Benefits

• Competitive medical, dental and vision coverage
• Company-paid pension and 401(k) match
• Three weeks of vacation and up to three weeks of paid sick leave
• Nine paid holidays and two personal days
• 20 weeks paid parental leave for any new parent
• Robust mental health resources
• Backup care and caregiver concierge services
• Gender affirming services
• Pet insurance
• Free Post digital subscription
• Leadership and career development programs

What This Job Offers

• Job Type: Full-time
• Number of Employees: 1,001-5,000 employees