About The Position

The Assistant Director of Admissions, Marketing serves as an essential member of the Law School and University team and has direct reporting responsibility to the Associate Dean of Admissions. The individual works as part of a team to annually recruit a highly select and diverse student class and plays an integral role in all aspects of the Law School's admissions process, including recruitment, evaluation, and selection of applicants for admission to the J.D., Transfer, Visiting, and LL.M. programs. This position participates in new and strategic goal setting to increase applications, develops and establishes relationships with community, governmental agencies and law school entities to promote Richmond Law, and provides advising services to prospects, applicants, and prelaw communities.

Requirements

  • Bachelor’s degree in a related field from an accredited institution.
  • J.D. / Advanced degree from an accredited institution; Or a Master’s Degree from an accredited institution; or a minimum of two years of professional experience in a School of Law environment, preferably in the admissions department.
  • Attention to detail and strong organizational skills.
  • Ability to work well under pressure and meet established deadlines.
  • Excellent judgment and personal integrity.
  • Remarkable written, verbal, analytical, and presentation skills.
  • Strong interpersonal skills with the ability to work collaboratively in a team setting.
  • Positive attitude, flexibility, and customer-service orientation.
  • Solid verbal and presentation skills.
  • Strong problem-solving skills.
  • Advanced organizational, time management, and process management skills.
  • Demonstrated computer experience in word processing, PowerPoint, Excel spreadsheets, and databases preferably in Microsoft Office Suite.
  • Ability to work independently.

Nice To Haves

  • Knowledge of higher education marketing trends at the graduate professional school level.
  • Understanding of student recruitment and retention issues at the graduate degree level.

Responsibilities

  • Represent Richmond Law at recruiting events throughout the country and internationally and maintain reports of various recruitment events.
  • Provide application guidance and assistance to prelaw students and prelaw professionals.
  • Communicate with admitted students about their acceptance to Richmond Law, and answer any questions the admitted student may have.
  • Respond to inquiries regarding all facets of the admissions process.
  • Aid prospects through the extensive process of applying to our law school via LSAC.
  • Counsel applicants and prospective applicants on procedures, policies, and status of an application.
  • Manage all on-campus events for both prospective and admitted students.
  • Manage the prospective student visits and processes from start to finish, including facilitating engagement between the prospective students and Admissions Staff as well as other members of the Richmond Law Community.
  • Track all visits and analyze year-end data for future strategic planning.
  • Develop website content for Admissions, Admitted Students, and Waitlisted student pages.
  • Coordinate with Office of Communications to implement content.
  • Develop and implement yield programming such as Admitted Students Days and local or regional welcome receptions.
  • Create and manage all activity for the incoming class student Facebook page.
  • Manage any future social media platforms.
  • Coordinate with financial education companies to develop programming for prospective and admitted students.
  • Review J.D. applications thoroughly; interpret and evaluate the academic credentials of law school applicants; administer admission decisions in conjunction with the Associate Dean of Admissions.
  • Serve as a voting member on the J.D. committee to make admissions decisions and award scholarships.
  • Establish processes and activities to increase the quality and quantity of law school students and ensure a diverse and well-qualified entering class.
  • Create and manage outreach events and programs in an effort to market and advertise our law school.
  • Coordinate private visits with student groups, undergraduate faculty and administrators, international groups, and prelaw advisors.
  • Ensure successful implementation of these recruiting events.
  • Develop outreach plan and execute outreach to hundreds of Pre-law Advisors and campus Pre-law Organizations soliciting invitations to speak to prelaw students on campuses around the country and internationally.
  • Execute outreach to other non-traditional groups interested in law.
  • Work with connections of alumni to develop more outreach programs.
  • Develop and implement new pipeline programs in conjunction with faculty and prelaw advisors on undergraduate campuses.
  • Focus on pipelines for marginalized, underrepresented, and otherwise non-traditional students to law school.
  • Monitor and manage the communication flow to applicants, undergraduate career centers, and pre-law advisors.
  • Develop and recommend operating policy and procedural improvements for outreach to the Associate Dean.
  • Engage with community partners through outreach activities to grow the Richmond Law brand.
  • Coordinate with the Director and Office of Communications to create and implement national marketing and communications plan.
  • Participate in the development of print and digital marketing materials.
  • Monitor and manage the communication flow to specific student groups with the assistance of the Director.
  • Serve as liaison between Office of Admissions and campus communications partners.
  • Perform data collection and analysis on communications; recommend improvements.
  • In partnership with the Director, develop and implement communications strategies to educate pre-law advisors on the law school profile.
  • Manage the Ambassador Program by taking applications, selecting individuals, and managing expectations.
  • Supervise training for tours, admissions policies, and interactions with students.

Benefits

  • Full-time exempt position with University Benefits.
  • Salary range $47,154 to $65,000.
  • Located just minutes from downtown Richmond, Virginia.
  • Collaborative learning and research environment.
  • Strong benefits package.

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What This Job Offers

Job Type

Full-time

Career Level

Mid Level

Education Level

Bachelor's degree

Number of Employees

5,001-10,000 employees

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