Asst./Assoc. Social Art Director - Hollister

Abercrombie and Fitch Co.•Columbus, OH

16d•Onsite

About The Position

Are you obsessed with social media and fashion? Passionate about creating digital campaigns and social-first, in-app content? Would you jump at the chance to be a part of continuing to push forward one of the world’s most recognizable brands? At Hollister, we’re doing just that — and our Creative Department is seeking an Assistant or Associate Social Art Director with an exceptional eye to join our cause. With a focus on social, paid media and motion content, this creative role has a primary function to translate high level concepts into customer focused, highly engaging, artfully planned, social media campaigns and reactive fashion stories across our multi-platform landscape. The Social Art Director works collaboratively with art directors, strategists and cross-functional partners to best plan organic social content, presenting to the managing Art Director, Creative Director, VP of Creative and SVP of Marketing. In this role, you will partner with our strategy, analytics, and product teams on ideation, planning, execution, and hindsight of seasonal campaign tactics. The successful candidate must possess strong capture and editing skills related to stills and motion content. They must be an analytical self-starter who is highly organized and be able to deliver top-quality assets in a quick timeframe. A love of fashion, product trends, and youth culture is a must! Key skills include a keen eye for social trends, mobile video content and love of retail. Combined with the ability to lead cross-functional conversations, manage timelines and create industry-leading social content. This job is located at our Global Home Office in Columbus, Ohio and includes occasional domestic & international travel.

Requirements

1+ years of photography or digital media experience
Highly adept at content creation, videography, editing, and post-production geared for mobile platforms
High awareness of current global fashion and image trends for 17–22-year-old customers
Passion for youth culture
Thorough and vast knowledge of the digital landscape as pertains to marketing with specific expertise in social media – TikTok and Instagram obsessed!
Possess a creative eye and can produce on-the-fly content, while running with ideas
Outstanding communication and presentation skills
Detail-oriented and organized
Flexible and capable of changing and adapting to accommodate internal and external circumstances
Highly motivated and collaborative with a willingness to learn
Strong interpersonal relationship skills
Strategic, analytic and structured thinking ability

Responsibilities

Collaborate with strategy and art directors on all content capture for Hollister social media platforms
Create assets (on-figure, flat & stores) in support of a monthly content calendar that supports brand level milestones and activity
Collaborate with strategy teams on planning campaigns, UGC and influencer programs
Deliver mobile media content and appropriate flat lays and in-house UGC content
Work with editorial and copy teams to ideate/concept campaigns and captioning
Partner with product teams to plan messaging and ensure correct product is launched
Translate campaign look-and-feel into branded and product-focused stories for Hollister social media platforms
Manage interaction with cross-functional teams, including strategy, DTC, paid media, legal, store directors/teams, PR, legal, music, copy, studio, and retouching, to ensure creative and directional alignment
Determine efficiencies in leveraging existing assets vs. capturing new ones
Select or create new assets
Partnership with influencer team to source and select UGC assets
Work closely with creative team to develop short, medium and long-term social media channel and content strategies with a “first to market” approach
Monitor industry creative best practices/trends and maintain a competitive library of new content opportunities
Develop and continuously update best practices and manage recommended rules of engagement
Provide support as needed to international teams (China, Europe etc.)

Benefits

Incentive bonus program
401(K) savings plan with company match
Annual companywide review process
Flexible spending accounts
Medical, dental, and vision insurance
Life and disability insurance
Associate assistance program
Paid parental and adoption leave
Access to fertility and adoption benefits through Carrot
Access to mental health and wellness app, Headspace
Paid Caregiver Leave
Mobile Stipend
Paid time off & one paid volunteer day per year, allowing you to give back to your community
Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles & six work from anywhere weeks per year)
Seven associate wellness half days per year
Onsite fitness center
Merchandise discount on all of our brands
Opportunities for career advancement, we believe in promoting from within
Access to multiple Associate Resource Groups
Global team of people who will celebrate you for being YOU!