Associate VP, Customer Engagement Optimization and Marketing Analytics

Humana • Mansfield, TX

247d • $203,400 - $279,800 • Remote

About The Position

Be a part of our caring community and help us put health first. Humana is a $100+ billion (Fortune 38) market leader in integrated healthcare with a clearly defined purpose to help people achieve lifelong well-being. As a company focused on the health and well-being of the people we serve, Humana is committed to advancing the employment experience and vitality of the associate community. Through offerings anchored in a whole-person view of human well-being, Humana embraces a focus on stimulating positive individual and population changes while nurturing a sense of security, enabling people to live life fully and be their most productive. We are currently seeking an accomplished leader to join our team in the newly-created role of Associate Vice President, Consumer Engagement Optimization & Marketing Analytics. This role will be responsible for driving key strategic initiatives to improve the prioritization, efficiency, and impact of member-facing communications across marketing, operational, and regulatory communications as part of the Marketing Analytics, Insights, and Operations (MAIO) organization at Humana. This leader will operate as a key member of the MAIO and Marketing leadership teams and will work closely with other leaders across the organization to drive data-centric decisioning, rigorous prioritization, and comprehensive coordination of customer touchpoints across lines of business and customer journeys to ensure focus on delivering next-best communications to improve member and business outcomes while minimizing member friction.

Requirements

• Extensive experience (typically 10+ years) and demonstrated success in progressive leadership roles in marketing analytics or a related field, including several years (typically 5+ years) of team leadership.
• Excellent oral and written communications skills, including the polish, poise, and executive presence that will ensure effective interaction with executive and senior-level audiences.
• Demonstrated ability to translate complex technical concepts for presentation to a range of audiences to drive sustained transformation.
• Current or recent experience in a large, highly matrixed company (i.e., Fortune 150), or a major consulting firm, with proven ability to influence leaders and key stakeholders in such an environment.
• Highly collaborative mindset, with excellent relationship-building and negotiating skills, including the ability to engage many diverse stakeholders and SMEs and win their co-ownership in the outcome.
• Ability to integrate technical, analytical, and business information in support of cohesive strategies to improve customer and business outcomes.
• A record of success in leading strategic transformation initiatives.
• Strong business acumen and financial acuity, including P&L accountability for business or product portfolios and management of technology, capability, and G&A budgets.
• Bachelor's degree in business or a related discipline is required; Master's degree preferred.

Responsibilities

• Identify opportunities and lead large scale initiatives and programs from conception through implementation.
• Establish and lead an impact-focused analytical organization in coordination across marketing and other functional domains.
• Develop and implement an investment and engagement prioritization function to ensure focus on customer and business functions across discretionary, operational, and regulatory touchpoints.
• Accelerate the delivery and implementation of data-driven decisioning in support of next-best-action orchestration.
• Establish and oversee the maintenance of analytical capabilities orchestrating customer touchpoints to optimize contact and channel effectiveness while minimizing customer friction.
• Identify and build strategies and implementation plans to develop new member and commercial opportunities in partnership with segmentation, digital, and product analytics teams and strategy leaders.
• Serve as key liaison for MAIO for both internal and external relationships involving customer engagement insights and analytics.
• Lead coordination of activities and initiatives across Marketing, Enterprise Growth, and key business stakeholders.
• Develop and present initiatives, performance updates, and impact assessments to audiences including All Team meetings, Marketing and Enterprise Growth leadership, DRI/ Management Team.
• Drive culture efforts across MAIO, Marketing, and HR to promote associate engagement, advance talent strategy, and successfully manage change.
• Serve as a subject matter expert, handling inquiries, developing action plans, and assisting with preparation and dissemination of key communications.

Benefits

• Medical, dental and vision benefits
• 401(k) retirement savings plan
• Paid time off, including company and personal holidays, volunteer time off, paid parental and caregiver leave
• Short-term and long-term disability
• Life insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Insurance Carriers and Related Activities
• Education Level: Master's degree