Associate Vice President - Sports Public Relations

Finn Partners•New York, NY

2d•Hybrid

About The Position

FINN Sports seeks a Public Relations Associate Vice President to join our award-winning team, and work across multiple exciting public relations accounts with professional sports leagues, athletes/legends, Olympic/outdoor sports, sports betting, start-up leagues, sports technology, and more. This business unit is part of our consumer lifestyle and sports public relations practice headquartered in NY, NY. We are looking for qualified applicants who already reside in metro NYC (for a hybrid work schedule), or who already reside elsewhere in the continental USA (for a remote work schedule). The right candidate will have 6+ years of prior sports public relations experience (preferably PR agency-based), a true passion for sports, a proven record of leading and motivating Sports PR staff, and a work history creating inspiring PR plans/campaigns and delivering excellent media results for Sports PR clients. The role will report to and collaborate directly with the Senior Partner of FINN Sports PR. Our FINN Sports PR team is a leader in the sports public relations industry! Our team is creative, professional, kind, inclusive, collaborative, hardworking, and dedicated to illuminating the purpose, brands, achievements, and services of our clients. We work hard and play nicely within a non-hierarchical environment that provides our employees with opportunity to professionally grow, learn, and make meaningful contributions to the continued success of our agency.

Requirements

A bachelor's degree in PR, Sports Communications, or related field is required; a master’s degree is a plus.
6+ years of prior sports public relations experience is required (preferably working on professional sports client PR accounts).
Proven history of leading sports PR teams and driving results.
Exceptional media relations with an array of top-tier national and trade outlets; proven history of media placements and established contacts.
Ability to develop and execute successful media relations programs.
Excellent writing and editing skills (familiar with AP style).
Strong communications skills, project management capabilities, and proven problem-solving ability.
Ability to manage multiple projects simultaneously and meet all deadlines.
Effectively work as part of a team, share information freely and support the common goals of the group. A true team player.
Detail-oriented, organized, hardworking, flexible, thorough.

Responsibilities

Lead the execution of integrated and successful sports public relations campaigns/programs that exceed client goals.
Maintain clear and consistent communications; provide proper direction and counsel; and offer problem-solving solutions to clients.
Develop and grow senior client relationships.
Lead internal sports team and drive their growth; provide proper feedback and guidance; motivate their PR staff to be creative and achieve excellent results.
Review and develop press materials such as press releases, media advisories, key messages, Q&As, executive remarks, and more.
Develop overall communications media strategy for clients; manage profitability and financial aspects of accounts.
Utilize excellent contacts to secure consistent media coverage across a wide range of sports, business, technology, consumer, lifestyle, and news publications.
Establish new media contacts to expand reach across print, online, TV, social, radio and podcasts.
Maintain solid understanding of sports and broader sports landscape; develop opportunistic client storyline recommendations and communication strategy surrounding them.
Generate new business development opportunities and secure new sports clients; research and participate in new business presentations; develop RFPs that showcase our unique capabilities and proven results.