Associate Vice President for Strategic Admission & Enrollment Marketing

Denison University•Granville, OH

21h

About The Position

The Associate Vice President plays a critical leadership role in advancing the goals of the Division of Enrollment Management in alignment with the University’s Strategic Plan. Charged with optimizing the size, composition, and net tuition revenue of the student body, the AVP develops and executes data-informed strategies that respond to shifting demographics, evolving market conditions, and institutional priorities. This position oversees the admission and enrollment marketing functions, ensuring strong coordination across all divisional units while managing comprehensive recruitment and admission strategy, communications, publications, website content, and internal and external reporting. In addition, the AVP represents the Vice President at meetings, serves as a senior advisor, and recruits students in strategic markets. The position plays a central role in cross-campus coordination—collaborating closely with academic leaders and administrative partners to support informed decision-making and operational success.

Responsibilities

Oversee all day-to-day operations of the Admission and Enrollment Marketing functions and ensure strong coordination across all divisional units.
Serve as a senior thought partner to the VPEM and other senior enrollment leaders.
Translate high-level enrollment strategy into actionable plans, metrics, and operational enhancements.
Participate in institutional planning, policy, and operational systems development related to enrollment, revenue, retention, and visibility.
Establish goals for key units, motivate and manage staff, and foster a culture of mentorship, collaboration, critical thinking, a bias to action, accountability, and empowerment.
Act with full delegated authority on behalf of the VPEM in their absence.
Provide data-driven guidance for all aspects of student recruitment programs and strategic enrollment initiatives.
Analyze and interpret internal and external data to inform strategies for search, recruitment, yield, retention, and tuition revenue.
Offer contemporary, data-informed strategies for merit- and need-based financial aid to forecast enrollment and net tuition revenue in coordination with the VPEM.
Oversee enrollment dashboards, key performance indicators, and predictive models and write executive summaries used by university leadership.
Manage and cultivate partnership with existing and potential external vendors.
Enhance and lead a sophisticated enrollment marketing unit informed by evolving consumer behavior and expectations.
Develop communication strategies tailored to multiple market segments, including prospective students and influencers and execute all communications on behalf of the division.
Demonstrate deep understanding of student and family needs to inform communication plans that drive engagement, affinity, and enrollment.
Partner with University Communications and Marketing to elevate institutional visibility and reputation.
Strengthen top-of-funnel engagement strategies and support the admission team in communicating Denison’s distinct value proposition.
Foster positive and collaborative relationships across offices and departments to support divisional and institutional goals.
Partner with academic leaders and administrative offices to support strategic enrollment-related decision-making.
Facilitate cross-campus initiatives, serving as a strategic partner and skilled problem solver in addressing institutional challenges.
Travel on behalf of the University to recruit students and enhance institutional visibility in strategic markets.
Participate in recruitment events, conduct interviews, and evaluate applications.
Advise prospective students, families, counselors, and community partners on admission.
Maintain strong relationships with counselors and community-based organizations to strengthen the Denison’s reputation.
Represents the Division and the University in a professional manner.
Perform other duties as assigned.