Associate Vice President Consumer Brand Strategy & Experience - CMH

Lilly • Indianapolis, IN

93d • $232,500 - $341,000

About The Position

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We're looking for people who are determined to make life better for people around the world. The AVP - Consumer Brand Strategy & Experience is a visionary, consumer-obsessed leader responsible for architecting and operationalizing a future-ready consumer strategy across the U.S. Affiliate Therapeutic Area. This leader will drive innovation, challenge conventions, and foster a culture where consumer needs and experiences are at the heart of every decision. Reporting directly to the Group VP of U.S. CMH, this role leads a dynamic team that spans consumer journey design, consumer marketing, and consumer support. The AVP will champion seamless, personalized, and emotionally resonant experiences, leveraging agile squads and modern operating models to accelerate impact and scale best-in-class solutions.

Requirements

• Bachelor's Degree.
• Leadership experience in healthcare or life sciences.
• Experience leading innovation and transformation initiatives in complex, matrixed organizations.
• Qualified applicants must be authorized to work in the United States on a full-time basis.

Nice To Haves

• Track record of building and leading cross-functional teams.
• Ability to develop and implement strategic plans and analyze performance metrics.
• Hands-on experience applying agile methodologies and conducting consumer research.
• Strong communication and collaboration skills.
• Experience implementing improvements that delivered measurable outcomes.
• MBA degree preferred.

Responsibilities

• Set an audacious, TA-specific, consumer-obsessed vision for experience transformation, inspired by world-class exemplars.
• Create industry-leading consumer affordability and support services strategies in partnership with LVA.
• Own the end-to-end consumer journeys, seeking opportunities to simplify, personalize, and elevate every touchpoint.
• Lead the evolution of the Consumer Operating Model, embedding agile squads and governance forums.
• Partner with CSH to deliver seamless, omnichannel experiences and innovate across patient affordability and support services.
• Lead the development of consumer marketing strategies, ensuring alignment with brand objectives.
• Drive the creation of insight-based messaging and creative platforms in partnership with agencies.
• Champion culturally competent and multicultural marketing initiatives.
• Oversee the planning, execution, and measurement of brand tactics across channels.
• Stand up and lead a cross-functional team, integrating marketing, digital, analytics, and consumer services.
• Drive agile ways of working, facilitating sprint planning, stand-ups, reviews, and retrospectives.
• Define and monitor consumer experience KPIs, linking metrics to business outcomes.
• Build and lead a high-performing, cross-functional Consumer Experience team.
• Integrate team members within the U.S. TA Lead Team, collaborating with various central capabilities.
• Champion a culture of innovation, experimentation, and continuous learning.
• Identify and incubate disruptive solutions that transform consumer engagement.

Benefits

• Eligibility to participate in a company-sponsored 401(k); pension.
• Vacation benefits.
• Eligibility for medical, dental, vision and prescription drug benefits.
• Flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts).
• Life insurance and death benefits.
• Certain time off and leave of absence benefits.
• Well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree