Associate Strategy Director, Healthcare

IPG Mediabrands • San Francisco, CA

6d • $100,000 - $125,000

About The Position

As an Associate Director of Strategy you are responsible for the development of strategic recommendations that solve client challenges. You will work across all accounts & clients (depending on the Brief ask/rating & the skillset need) and should strive to produce outstanding communications strategies, as recognized through awards, client satisfaction scores and tangible examples of innovation.
You will help to strategize, produce and make sense of the key cultural, consumer and market intelligence required to design the best possible holistic communications plan to deliver on that task.
You have a passion for people, brands and ideas and an insatiable curiosity for culture in every sense. You believe that brands can & should mean in the world, and are driven by the desire to understand the changing world and people’s subsequent shifting motivations and behaviors.
You are responsible for creating the strategic recommendations and engaging with the client in an advisory capacity in conjunction with the Strategy Team. It is not your responsibility to manage the client relationship & you will – by Brief – report to the Client Lead to deliver brilliant strategic thinking for the client team. Creative thinking and sound presentation skills are critical in delivering success in this role. You should produce work that drives re-appraisal of communications and what media can do in the world, and your work should be seen as one of the key levers working to drive the agency forward.

Requirements

• Bachelor’s degree in related field or equivalent work experience
• 6-8 years in integrated planning role in media, creative, innovation or communications discipline (digital, content, invention, social, activation)
• Ability to think differently: creative & adaptive, entrepreneurial, independently-minded; deeply immersed in cultural understanding and driven by a desire to know more about the world / to better understand people’s motivations & behaviors in the shifting landscape

Nice To Haves

• Ability to think differently: creative & adaptive, entrepreneurial, independently-minded; deeply immersed in cultural understanding and driven by a desire to know more about the world / to better understand people’s motivations & behaviors in the shifting landscape

Responsibilities

• Demonstrate a good understanding of consumers & their behaviors, using qualitative and quantitative communications channel & cultural tool research to develop applicable insights into the consumer connection with the brand
• Craft strategic narratives that show how the strategy delivers on the business need and focus on results and measurement
• Bring fresh thinking & inspiration into the Strategic Process to help the teams springboard to better thinking, leading ideation team sessions in conjunction with the Communications Design team and relevant SBUs to generate creative & compelling communications ideas
• Be considered a valuable contributor during client meetings, providing, for example, research &/or deep understanding of how consumers are interacting with culture (their behaviors & motivations/mindsets)
• Maintain effective relationships with key strategic partners (vendors, academic institutions, creative consultancies), keeping up to date on their offer & using that information to help the Strategy Team unlock new growth opportunities for the client &/or the agency

Benefits

• We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level