Associate, Sportsbook Retention Strategy

Fanatics • New York, NY

8d • $70,000 - $80,000 • Hybrid

About The Position

As an Associate, Sportsbook Retention Strategy at Fanatics Betting & Gaming, you will support the development, execution, and analysis of customer-facing loyalty and promotional campaigns across the Sportsbook. You will work closely with cross-functional partners including Commercial, Marketing, CRM, VIP, Analytics, and Finance to help plan upcoming campaigns, track performance, and support budget monitoring and forecasting.
This role is ideal for someone who is highly detail-oriented, analytically curious, and eager to learn. You have a passion for Sports, and enjoy working with data, collaborating across teams, and contributing to initiatives that improve customer engagement, retention, and long-term value.

Requirements

• 1-2 years of experience in strategy, operations, analytics, or a related function
• Strong analytical skills with experience in tools like Excel, SQL, Tableau, Sigma or similar platforms for data analysis and visualization
• A huge passion for Sports, and an inherent understanding of what Sports fans desire
• Ability to prioritize multiple projects and reliably meet deadlines
• Collaborative and empathetic team player who works well across functions
• Curious and fast learner willing to dive in to consumer/industry insights and functionality
• Passion to work in an entrepreneurial, hyper growth environment where decisions are made quickly
• Bachelor’s degree in Business, Marketing, Analytics, Economics, or a related field preferred
• Hybrid role based in New York City, NY or Denver, CO

Responsibilities

• Support in the creation and reporting of promotional campaigns that will benefit the Sportsbook product, maximizing the customer experience through perceived generosity
• Assist in the day to day promotional operations from commercial and strategic lense
• Actively monitor the competitor landscape and report on industry trends and share relevant insights with the wider business
• Report & story tell on performance of campaigns with recommendations for future improvements around increasing customer engagement, retention, and lifetime value
• Assist in planning and operationalizing promotions around major sporting events and tentpole moments
• Collate and analyze data and trends to find efficiencies in promotional bonusing and customer engagement
• Understand customer drivers and behaviors in order to create campaigns that achieve company targets
• Collaborate daily with cross-functional partners, including CRM, Marketing, Trading, Product, and Data analytics

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 251-500 employees